Intelligent CIO Middle East Issue 53 | Page 16

NEWS Ooredoo Qatar to use Nokia AI-powered customer engagement solution towards monetising 5G Nokia has announced that Ooredoo Qatar will soon complete the deployment of Nokia’s customer engagement solution. This will improve digital experiences by using analytics to better understand customer needs and to recommend and automatically trigger the next best action for a more relevant offer for the subscriber. Once deployed, the solution will allow Ooredoo Qatar to enhance revenue by using contextual information for more targeted and personalised real-time campaigns. With this, Ooredoo Qatar’s three million subscribers will benefit from a better service experience. Nokia’s solution comes with Artificial Intelligence capabilities that process and analyse customer data in real-time. It helps the service provider to offer the right service at the right moment. The Nokia solution will enable Ooredoo Qatar to reduce the time to introduce new services and promotions to its subscribers from days to minutes. Thus, it is now possible for Ooredoo to send, for example, an offer to a specific target audience immediately after a sporting event finishes. Yousuf Abdulla Al Kubaisi, Chief Operating Officer, Ooredoo Qatar, said: “Taking our partnership with Nokia to the next level will ensure that we will deliver the world’s most advanced 5G solutions and services that can enhance our customer engagement and their digital lives. By combining 5G with Artificial Intelligence, we will deliver targeted, personalised, and real-time campaigns that can provide our customers with the right services and solutions at the right time.” MoI in Qatar launches electronic security training courses ////////////////// The Cybersecurity Centre at the Ministry of Interior (MoI) in Qatar has launched a series of training programme courses at the Qatar Finance and Business Academy with the aim of preventing cybercrimes. The training courses aim to raise awareness of all state employees in the field of Information Technology and systems and raise the efficiency of information systems and security personnel in particular. The programme has been established by the Ministry of Interior in co-operation with the Qatar Finance and Business Academy. The two-year programme attracts about 50,000 trainees from all government and semi-government agencies in the country, through which employees are developed through a number of training stages, so the trainee moves from a specialist level to an expert level. First Lieutenant Mohammed Yousef Kafood, the supervisor of the training courses, said that these practical courses come within the context of activating the practical side of the prevention of electronic crime training programme that the centre launched earlier, in co-operation with the Qatar Finance and Business Academy. “The programme seeks to attract more than 50,000 trainees from three categories of employees affiliated with the various government and semi-government agencies in the country, namely: the regular computer user, information systems employees and specialists who are employees in information security,” he said. 16 INTELLIGENTCIO www.intelligentcio.com