INTELLIGENT BRANDS // Cabling
Nexans and Ingram Micro sign
distribution agreement
/////////////////////////////
“End-users wanting to
disrupt themselves to take
advantage of a whole new
universe of business models
and customers experiences
will need to begin upgrading
their networking and data
centre infrastructure. Nexans
and Ingram Micro are jointly
committed to embark on these
powerful and disruptive market
opportunities in the networking,
connectivity and data centre
sector across the region. In
the initial stages we plan to
focus on the oil and gas market
segments,” added Yousef.
Nexans, one of the worldwide leaders
in cables and cabling systems, has
announced that it has signed a
value-added distribution agreement with
Ingram Micro for the UAE, Bahrain, Kuwait,
Qatar, Oman, Jordan and Yemen. With this
agreement, Ingram Micro is authorised to
sell and promote Nexans’ entire portfolio
of LAN solutions through its wide channel
network in these countries.
Nexans selected Ingram Micro, a top global
distributor, because of its strong base of
system integration channel partners across
the region. For Nexans, the ability of a
channel partner to sell solutions meeting
specific networking requirements of end
customers, is key. Another reason for working
together with Ingram Micro was its ability
to ensure sufficient level of stocks across the
regional distribution of its channel partners.
“End customers in critical infrastructure, large
and medium enterprises, public sector, digital
businesses, service providers and strategic
hubs are looking at moving to the next level
of network performance. With the upcoming
roll out of 5G, the number of use-cases
and types of use-cases leveraging Internet
of Things, Industrial Internet of Things,
Smart Cities, Edge Computing, Connected
and Autonomous Vehicles, among others,
is going to grow exponentially,” explained
Arafat Yousef, Managing Director of Nexans
Data Network Solutions (DNS) Business Unit
in Middle East and Africa.
Nexans offers an extensive
range of cables and cabling
systems. The company has
been positioned as a high-end
LAN infrastructure vendor that
provides complete end-to-end
solutions in both copper and
fibre to major customers in
the enterprise market. The
advanced technology and the complete
end-to-end solution offering by Nexans
both differentiates the company from many
other cabling vendors that focus on the
commodity market.
“We are delighted to start distribution of
Nexans products and solutions in the Middle
East region,” said Bahaa Salah, Managing
Director of Ingram Micro, Gulf and Near East
region. “Its advanced technology and the
complete end-to-end solutions from Nexans
enables us to expand our offering to the
market and meet the increasing demand
for cabling solutions in the region. We are
confident and believe that with our strong
channel community we will be able to take
Nexans’ business to new heights.” •
www.intelligentcio.com INTELLIGENTCIO 63