INDUSTRY WATCH
such as reactors, polymers and specialties.
Digital connectivity can advance the
production process continually and
incrementally, while accelerating start-ups
after plant turnarounds and debugging
application design. With process design
information centralised into a digital
repository in the cloud, it becomes
easier to superimpose this data with
complementary information and drive
the enterprise towards a completely
digital planning and operations model.
In such a situation, process innovation
becomes seamless and efficiency is
significantly expanded.
Mohamad Awad, Regional VP for the Middle
East, North Africa and Pakistan at AVEVA
software helps process operations realise
their full potential by moving the process
closer to active constraints – reducing
process variability while raising profits.
2. Cloud-based process design: Cloud
computing offers several opportunities
to reduce process design expenditure. By
TO MEET THESE
CHALLENGES, COMPANIES
ARE FORCED TO OPTIMISE
MANUFACTURING
OPERATIONS AND
MAKE PERFORMANCE
IMPROVEMENTS TO
POSITIVELY AFFECT
THEIR BOTTOM LINE.
74 INTELLIGENTCIO
leveraging the almost infinite processing
power and storage available through cloudbased
architecture, process design can be
accelerated while capital investment costs for
modelling and training are reduced. Cloudbased
architecture can offer an open model
writing environment, extending simulation
benefits to areas not well covered today,
3. Digital planning and operations:
Integrated petrochemical production
networks are highly complex and
difficult to visualise for planning and
operations. At the same time, increasing
demand volatility in feedstock extends
opportunities for margin improvement.
A unified supply chain model connects
historically disconnected silos and
maximises profitability by overlaying
real-time economic and market data
with current plant and production status
information. This complete 360-degree
view of the digital value chain allows
all aspects of the enterprise to be
visualised, analysed and optimised so
that the impact of uncertainties and
data changes can be evaluated and
understood in real-time.
In the long run, digitalisation will have a
profound impact on every aspect of the
oil and gas business. As the industry has
consistently demonstrated, early movers
reap the sweetest gains.
In today’s economic environment, capital
budgets and overhead are constantly
being cut. Oil and gas producers are faced
with rising manufacturing costs, global
competition and soaring energy costs.
To meet these challenges, companies
are forced to optimise manufacturing
operations and make performance
improvements to positively affect their
bottom line. Digital Transformation offers
new toolsets that enable oil and gas
producers to increase their competitive
levels in their market and industry. •
www.intelligentcio.com