COUNTRY FOCUS: LEBANON
Toufic Abi Farraj, Head of IT Department
at BBAC
be able to access their accounts online and via
mobile devices, quickly and conveniently. To
ensure that we can deliver reliable and secure
“
TODAY’S
CUSTOMERS
INCREASINGLY
EXPECT
ULTRA-FAST,
CONVENIENT,
OMNICHANNEL
BANKING
SERVICES.
digital touchpoints for our customers, we set
out to enhance the core banking system that
underpins our customer-facing services.”
While BBAC was keen to extend its digital
offerings, the bank aimed to do so without
threatening the quality of its in-branch
services. Toufic Abi Farraj continues: “Many
of our customers still like to visit us in person,
so we are determined to continue to develop
our in-branch services in line with our
expanding digital portfolio. We also looked
to enhance the operational efficiency of
each of our branches by improving the teller
system that our staff use to serve customers.
“What’s more, with major regulatory bodies
such as SWIFT introducing new changes, we
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