Intelligent CIO Middle East Issue 57 | Page 72

INDUSTRY WATCH Accelerating the transformation of trade in KSA Mehmet Sezer, General Manager of Saudi Xerox, tells Intelligent CIO how the company is helping enterprises in Saudi Arabia embark on their Digital Transformation efforts. He talks about how AI is playing a role in the Digital Transformation process within Saudi Arabia; the role the company is playing in the fight against cybercriminals; and pthe importance of Intelligent Workplace Solutions. Please provide a brief on Saudi Xerox operations in KSA? Saudi Xerox is the representation of Xerox in Saudi Arabia. It was established in 1986, with business lines that include providing solutions to improve business processes, automation and printing technology through an innovative vision of maximising productivity and efficiency to create a better work environment. Saudi Xerox offers the full array of Xerox products and services ranging from workplace assistants, workflow solutions and managed print services in the KSA market. We address global and local market challenges consistently together in alignment with Xerox global standards. How does Saudi Xerox and its technology contribute to the Digital Transformation process of KSA? A key goal for Vision 2030 is diversification from an economy based on natural resources to become a digitally enabled hub for trade, innovation and investment through the implementation of digital technology. The only way to realise this opportunity will be through large-scale adoption of transformative digital solutions such as Artificial Intelligence (AI), robotics, cloud computing, the Internet of Things (IoT) and Augmented and Virtual Reality (AR/VR). At the end of the day, government offices and enterprises operate on an organisational 72 INTELLIGENTCIO www.intelligentcio.com