INDUSTRY WATCH
Internet of Things (IoT) ecosystem, they
are receptive to IoT cyberattacks and
require enhanced security solutions. All
office devices that are connected to the
Internet automatically become vulnerable
to attacks designed to penetrate the
network and that network access will grant
access to sensitive data and the entire
IT infrastructure to cybercriminals which
can cause enormous damage to any
organisation. Security is always Xerox’s top
priority and we constantly work towards
enhancing security features of all our
devices. That’s why every Xerox Connect
Key Technology-enabled device is armed
with our holistic four-point approach to
security, ensuring comprehensive, allencompassing
protection for all system
components and points of vulnerability.
Our security features include prevention,
detection, protection and strong liaison with
global partners.
Moreover, Xerox leads the way with devicelevel
protections like strong authentication
and encryption for data at rest and in
motion. We’ve also partnered with Cisco
Systems to strengthen device protection and
take security beyond the device, protecting
critical information across the entire
corporate network.
Together we’ve built more than 200
detailed Xerox device profiles into Cisco’s
Identity Services Engine (ISE), the
networking leader’s widely used, enterpriseproven
security policy management and
enforcement platform. These profiles let ISE
automatically detect Xerox ConnectKeyenabled
VersaLink and AltaLink devices and
control access based on granular security
policy set by the organisation.
Additionally, Xerox, McAfee and Cisco have
teamed up on security for faster threat
detection and response. The team was
created through partnership with McAfee,
the global cybersecurity company and
Cisco, the networking and security firm,
and Xerox Corporation. Utilising McAfee’s
ePolicy Orchestrator (ePO) and Cisco’s
Identity Services Engine (ISE) allows
centralised printer management of printer
security policies.
Mehmet Sezer, General Manager of
Saudi Xerox
How does AI play a role in the
Digital Transformation process
within Saudi Arabia?
As technology advances, Digital
Transformation grows to include more options.
Artificial Intelligence is a rapidly evolving
area that offers a variety of benefits and has
become a focal point for transformative efforts
in the KSA. Sophia, developed by Hanson
Robotics, became the first robotic citizen in
the world in 2017. Smarter technologies, in
which AI is an integral part, are the future of
sustainable development.
AI offers streamlined processes that reduce
the need for repetitive tasks and can handle
many necessary requests without human
intervention. Digital Transformation is
occurring at every level. For example, the
introduction of contactless payment service
by the Saudi Arabian Monetary Authority
(SAMA) aims to increase the number of
cashless transactions. By making this switch,
it will enable more consumers to make
e-commerce purchases, driving new revenue
streams. Integrating a wealth of technologies
into a single, harmonious vision for the future
is a part of what may make Saudi Arabia
successful in its quest to becoming a global
leader in technology and innovation.
Saudi Xerox is currently working towards
implementing AI solutions across most
of its services while focusing on workflow
automation aspects. Workflow
automation is designed to automate and
eliminate repetitive tasks that employees
do, so they can focus on their real work
and do more, evolve and grow while
solving essential problems and allowing
AI to take care of mundane tasks. The
level of AI sophistication varies, but its
functionality and application always boil
down to achieving better work efficiency.
How will your solutions achieve
the sustainability the Kingdom
adopted in its Vision 2030?
At Saudi Xerox, sustainability is our
way of doing business. We align our
goals for the environment, health, and
safety in key areas to make a worldwide
impact. We strive to maintain the highest
standards for preserving our environment
and enhancing the health and safety of
our employees and communities. And we
are dedicated to helping governments
and organisations to achieve their
sustainability goals.
Our commitment to sustainability
includes helping them find ways to work
smarter and faster while improving their
business operations and the environment.
Governments are proactively working
towards their sustainability objectives
and enterprises are following their lead.
Once you become an eco-friendly brand,
you will notice how your behaviours
affect the environment. Having
sustainability become part of your
company’s DNA will bring the world
closer to reducing the carbon footprint
while helping you to cut down on
workflow costs.
Xerox is a green brand at its core and
it always encourages its employees to
contribute to meaningful and impactful
initiatives, such as the ‘Making Riyadh
Greener’ campaign that Saudi Xerox
supported for several years. Everything
Xerox does on the corporate and global
levels impacts its regional operations and
how the brand’s sustainability efforts are
represented in the Middle East and in the
KSA specifically. •
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