Intelligent CIO Middle East Issue 58 | Page 32

EDITOR’S QUESTION HOW CAN CIOS ENSURE SUCCESS WITH THEIR MACHINE LEARNING DEPLOYMENTS? To make decisions more quickly and accurately, enterprises in the Middle East are increasingly turning to Machine Learning, arguably today’s most practical application of Artificial Intelligence (AI). How can CIOs ensure success with their Machine Learning deployments in today’s datadriven market? Machine Learning is a type of AI that allows software applications to become more accurate at predicting outcomes without being explicitly programmed to do so. Machine Learning algorithms use historical data as input to predict new output values. In addition, Machine Learning systems apply algorithms to data to glean insights into that data without explicit programming: It’s about using data to answer questions. As such, enterprises are applying Machine Learning to a wide array of issues, from customer purchasing patterns to predictive maintenance. According to research and consulting firm International Data Corporation (IDC), spending on Artificial Intelligence (AI) systems in the Middle East and Africa (MEA) is expected to maintain its strong growth trajectory as businesses continue to invest in projects that utilise the capabilities of AI software and platforms. Referencing its latest Worldwide Artificial Intelligence Systems Spending Guide, IDC stated that spending on AI systems in MEA is expected to reach US$374.2 million in 2020, up from US$310.3 million in 2019. “The AI software applications and AI platforms markets continue to show steady growth in the MEA region and we expect this momentum to continue over the forecast period,” said Manish Ranjan, Programme Manager, Software and Cloud, IDC Middle East, Africa and Turkey (META). “The use of AI and Machine Learning is on the rise in a wide variety of business applications from ERP and CRM to analytics, content management and collaboration solutions. Many global vendors have started embedding AI, Machine Learning and cognitive applications to provide ultimate business benefits to their users.” Spending on AI systems in the MEA region will be led by the banking and retail industries. Together, these verticals will account for more than 33% of spending in 2020, followed by federal/central governments and telecommunications “ THE AI SOFTWARE APPLICATIONS AND AI PLATFORMS MARKETS CONTINUE TO SHOW STEADY GROWTH IN THE MEA REGION. industry. “With the growing adoption of various use cases across all industries, organisations are continuing to invest significantly in optimising their business processes, automating their operations and enhancing their products and services offerings in order to maximise the overall customer experience,” said Ranjan. Looking at individual countries, IDC’s forecast shows South Africa accounting for 20.5% of AI spending in MEA during 2020, followed by the UAE on 19.7%. Saudi Arabia will be the region’s third-biggest spender next year with 15.7% share. Turkey will rank fourth, accounting for 11.1% of regional AI spending. 32 INTELLIGENTCIO www.intelligentcio.com