CASE STUDY
BRF, one of the largest food companies
in the world with 34 manufacturing
plants in Brazil and another five
abroad, is on a mission to offer increasingly
tastier, good-quality and practical food
to people around the globe through the
sustainable management of a vivid, long
and complex supply chain that provides
everyone with a better life.
Headquartered in Brazil with a solid 90,000
employee workforce working out of 130
countries, more than 250,000 clients and
millions of customers globally, the food
multinational is not new in the Middle East,
having established its footprint in the 1970s.
The company’s main brand of frozen chicken
Sadia, is the market leader in the poultry
category and is recognised as the preferred
brand across the Middle East.
In the GCC markets, BRF operates and
follows its ‘farm to table’ approach with
a fully integrated value chain, offering a
wide range of quality products comprising
whole chicken, chicken parts and ready to
prepare products.
In 2016, BRF consolidated OneFoods, a
subsidiary that positions BRF to be a leading
food multinational in Islamic markets and
with a high consumer preference.
Over the years, BRF Sadia has grown
its operations in Saudi Arabia and
following the COVID-19 pandemic, the
company has partially revamped its IT
infrastructure which has been leveraged
to facilitate a full-scale shift of over
10,000 employees to a work from home
(WFH) model.
Cristiano Possato, Head of IT, International
Markets at BRF Sadia, said the Coronavirus
pandemic has created challenges that only
a handful of people could have imagined a
few short months ago.
“The pandemic has drastically and radically
changed the way we work and where we
work. At BRF Sadia, all corporate functions
and more than 10,000 employees across all
countries in the world where we operate in
have been migrated to a WFH model. This
has posed a common challenge for the IT
team, that is, how to enable and empower
the team to fully function from outside
the office parameters, while retaining the
same level of security and performance?
Thankfully, the governance and architecture
to enable this mammoth operation was
already in place.”
AI IS A NEW
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ONE THAT WE
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LEARN. WE ARE
COMMITTED TO
DAILY LEARNING
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OPERATIONS.
Possato said a few years ago, the company
had initiated a project to partially revamp
its IT infrastructure which was leveraged
to facilitate a full-scale shift of over 10,000
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