Intelligent CIO Middle East Issue 59 | Page 9


Swisslog implements automated storage and retrieval solution for Mai Dubai high-bay warehouse for raw material and packaging materials and a high-bay warehouse with 17,560 pallet locations for finished goods with 10 aisles .

Alain Kaddoum , General Manager , Swisslog Middle East , said : “ Warehouse and factory managers constantly need to synchronise their material flow between production and warehouse to optimise the inventory level and reduce the operational costs .

Global warehouse automation specialist Swisslog , has announced the successful installation and implementation of a new fully-automated and retrieval solution for Mai Dubai , a bottled drinking water company .

According to the Dubai-based firm , the move is part of Mai Dubai ’ s on-going expansion initiative and involves the implementation of a fully automated and data driven intralogistics system that is in line with industrial revolution 4.0 .
As part of an order valued over 20 million euros , Swisslog planned and implemented a fully automated system based on intelligent software in the context of Big Data . The major expansion project included planning and deploying a six-aisle automated
“ The introduction of new automation deployments driven by strong warehouse management software ( WMS ) can maximise return on investment and minimise risks to supply chain operations . Combining Swisslog ’ s SynQ WMS solution , Mai Dubai was able to modernise its warehousing , distribution and fulfilment operations by optimising the performance of front-line workers , speed up production and maximise the storage capacity .”

Citrix appoints new area vice president for emerging markets

Citrix has announced the appointment of Amir Sohrabi as Area Vice President , Emerging Markets .

With over two decades of experience in sales management , business development , strategic planning and marketing , Sohrabi will drive the acceleration to cloud of customer environments in the region enabling both Business Continuity and Digital Transformation to new work models , including remote working .
Sohrabi will be based in Dubai and reports directly to Sherif Seddik , Senior Vice President and Managing Director , Citrix EMEA . “ It is an exciting time to join Citrix . Citrix delivers people-centric solutions that power a better way to work and enables customers and partners to transform their business in an era where work is increasingly digital and virtual . To be productive , we all need a seamless and secure user experience across different devices and platforms . I am looking forward to helping Citrix customers across Emerging Markets build and implement innovative cloud and digital strategies ,” Sohrabi said .
Before joining Citrix , Sohrabi most recently served as both COO and Head of Digital
Transformation for Central and Eastern Europe and Middle East and Africa regions at SAS . In this and former roles at the company , he was responsible for the development and implementation of the strategy , engaging with key clients across all industries to support their Digital Transformation journey and develop this business . www . intelligentcio . com INTELLIGENTCIO