Intelligent CIO Middle East Issue 59 | Page 63

INTELLIGENT BRANDS // Cabling

R & M expands Middle East presence by opening new regional HQ in Dubai

Following strong regional performance

in 2019 and in anticipation of continued business momentum in the Middle East – fuelled by growing connectivity requirements , mega projects and events – R & M has announced the inauguration of a new regional headquarters in Dubai .
The company has also announced its expansion into a new supply chain facility , a move which strategically consolidates its production and warehousing hubs and positions them closer to key facilities including Al Maktoum International Airport , Jebel Ali Port and the site of Expo 2020 .
R & M has increased its employee strength by over 200 % since it first entered the region in 1998 . The company has also doubled the production hours at its existing solution assembly facility in the Dubai Airport Free Zone ( DAFZA ) which was established in 2012 .
“ Our expansion comes in direct response to the overwhelming demand for world-class cabling solutions in the region ,” said Nabil Khalil , Executive Vice-President of R & M Middle East , Turkey and Africa .
“ Structured cabling is essential to the ambitious fiber-to-the-home rollouts , 5G deployments or Smart City and giga-projects currently underway across the Middle East and R & M proudly supports the entities driving these transformation initiatives .
Enhanced speed
With closer proximity to Dubai ’ s key air and seaports , the overall efficiency of R & M ’ s supply chain is set to be greatly improved by shortened customs clearance times and a reduction in materials handling processes . The new production facility will make it possible for R & M to rapid deliver highly customised cabling solutions for regional markets .
This includes the customisation of connector configurations , lengths and colours for the choices of various copper and fibre optic patch cord and pigtail assemblies , addressing the data centre and FTTH markets . The production centre also includes a Fibre Optic Management Systems ( FMS ) assembly facility where R & M can assemble customised boxes such as its range of Venus and Polaris boxes , closures , ODF and 19-inch platforms .
The new facility greatly enhances R & M ’ s cable production capabilities . At full utilisation , the facility ’ s copper and fibre production lines will be capable of delivering up to 6,240 and 3,120 hours per month .
“ Our new sales office and production facility better position us to serve the entire GCC , Levant , Africa and Turkish markets ,” added Khalil .
“ The expansion into these new operations hubs is in line with our commitment to investing in the region , for the region . The increased capacity and speed of delivery afforded by these investments will directly and measurably benefit both our customers and partners .” •
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