Intelligent CIO Middle East Issue 60 | Page 72

INDUSTRY WATCH

Turkish Airlines signs IT deal with Amadeus to deliver personalised offers to travellers

Despite the global airline industry facing an uncertain future following the turmoil caused by the Coronavirus outbreak , Turkish Airlines is eyeing a recovery and has signed an IT agreement with Amadeus that aims to make the traveller digital shopping experience quicker , more accurate and relevant . The airline tells Intelligent CIO Middle East how the deal will bolster its digital infrastructure .
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