CASE STUDY
Emirates NBD provides retail , wholesale and corporate financial services across the UAE and international markets . To increase the speed and flexibility of IT delivery while controlling costs , it began an ambitious multimillion-dollar initiative to transform its end-to-end technology infrastructure and practices . With a centralised private cloud platform built with Red Hat container , integration , and application programming interface ( API ) technologies , Emirates NBD has simplified collaboration with third-party partners , cut development cycles by months and launched innovative digital engagement capabilities to compete with cloud-native companies .
Now , it can take advantage of emerging technology to offer the services modern consumers in key markets demand .
Setting ambitious digital banking goal
As one of the largest banks in the UAE , the Emirates NBD Group , provides retail , wholesale , and corporate financial services to customers in the UAE and international markets , including Egypt , Saudi Arabia , India , the United Kingdom , and Singapore . Like any large financial institution , Emirates NBD ’ s competitive landscape has changed significantly with the emergence of local and international non-traditional competitors . “ It ’ s no longer about competition from other banks but from new companies that are entering the financial services market with much more flexible , less expensive cloud-native IT platforms ,” said Miguel Rio Tinto , Group CIO of Emirates NBD .
One of Emirates NBD ’ s strategies to meet customer expectations for convenient , real-time banking was the launch of Liv , an award-winning digital bank targeted to millennial customers who prefer to manage accounts , financial goals and services digitally . The bank partners with third-party providers to offer personalised lifestyle content and deals . Liv is now the fastest-growing bank in the UAE . To continue this growth , Emirates NBD needed a scalable , resilient foundation for rapid , digital-native innovation .
“ We had limited capacity in our servers , so every time we grew quickly , we needed to add more hardware . We couldn ’ t easily plug in with partners to get their services to our customers quickly and cheaply ,” said Jayash Patel , Head of Liv , Emirates NBD .
The bank embarked on a US $ 270 million Digital Transformation to enhance its end-to-end technology platform over a four-year period .
“ The aim of our transformation is to increase the speed and flexibility of IT delivery with best practices – for architecture , security , data and everything in between
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