CIO OPINION

By running full cloud with SAP , organisations will be able to better modernise , standardise and digitise – opening up new business models and revenue streams .

Scott Russell , Member , SAP Executive Board , SAP

SE , Customer Success

With the world having shifted to drastically embrace everything digital , Scott Russell , Member , SAP Executive Board , SAP SE , Customer Success , shares with us how the company is at the heart of Digital Transformation as organisations transition to embrace the digital economy .

drastically during the past year . Necessity has driven even the most cautious consumers and businesses to buy , sell , procure and engage online . Some estimates suggest we have compressed five to 10 years of digitisation into one .

The worst health crisis of our generation has put the world on a digital binge . This is a tough environment for all businesses to navigate , but where some see risk , others see opportunity . We are all rightly fixated on what we can do to keep our people safe , our businesses running and our communities strong , all while thinking about how we will do things differently and better as we emerge from the pandemic . Now more than ever , SAP needs to listen to the specific challenges organisations face and act quickly to serve their best interests .

As the newly appointed Executive Board member for SAP ’ s Customer Success organisation , my role is to represent the voice of the customer . Their stories have revolved around the imperative of Digital Transformation to help build resilience , agility and profitability during the past year . We have answered by engaging in a new way that helps them acquire and use our solutions to build on these critical traits . Our customers ’ voice is loud and clear : They want to digitally transform in a full-cloud future .

More than three-quarters of the world ’ s transaction revenue touches an SAP system , with US $ 3.5 trillion

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