NEWS
Sitecore embarks on US $ 1.2 billion investment plan to accelerate growth
Steve Tzikakis , CEO , Sitecore
Sitecore , a global provider of digital experience management software , has announced that it has secured backing for a large-scale growth plan fuelled by US $ 1.2 billion in investment .
This massive investment , the largest-ever capital investment in the marketing technology ( Martech ) space , comes less than five months after Steve Tzikakis joined the digital experience delivery leader as CEO . Sitecore is positioned for growth , achieving record revenues over the last three quarters .
According to data from McKinsey , the industry jumped five years forward in consumer and business digital adoption in a matter of just eight weeks due to the shift in demand for digital experience solutions caused by the pandemic .
“ An investment of this magnitude in our industry is unprecedented ,” said Tzikakis . “ As companies and consumers search for more seamless ways to communicate , co-ordinate and collaborate during this momentous period , Sitecore ’ s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey .”
“ With Sitecore ’ s support , Mashreq Bank was able to rapidly develop and launch a new Mashreq digital experience portal ( mashreq . com ) just as COVID-19 was upending the traditional banking industry in 2020 ,” said Thomas Cherian , Head of Retail Banking Technology , Mashreq .
Booz Allen lays out security challenges associated with 5G rollout in the Middle East
The development and rollout of 5G coverage across Gulf Cooperation Council ( GCC ) countries will empower new services and use cases for consumers , enterprises and broader society . However , 5G infrastructure and the network ecosystem also creates opportunities for malicious threat actors seeking the potential to disrupt the economy , public health and safety . Against this backdrop , a new whitepaper from Booz Allen Hamilton outlines 5G ’ s most significant technical changes , its diverse operational value and associated risks and opportunities .
Souheil Moukaddem , Executive Vice President and Managing Director , Booz Allen Hamilton MENA , stated : “ As 5G networks come online in the UAE and other GCC countries , facilitating the creation of secure and resilient 5G ecosystems is an urgent priority . 5G will forge connections between devices and the digital world . However , this connectivity also translates to new vulnerabilities . The government and private sector must recognise and address these risks early in the network development process .”
Ziad Nasrallah , Principal , Booz Allen Hamilton MENA , added that : “ Organisations on the path to 5G adoption should take a forward-looking view of this emergent technology . It offers both immense opportunities , while portending a continually evolving threat landscape . 5G deployment is already underway ; now is the time for leaders across government and industry to ensure security , trust and resilience are the foundational principles of the next generation digital backbone .”
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