CASE STUDY
Through working with Rackspace Technology as its strategic implementation partner , Aramex has expanded the scope of the project to support in modernising its application portfolio across the board .
the constant change and address the rapid pace of market demands and customer requirements . The logistics and transportation specialist was previously linked to seven data centres across the globe , which supported over 60 on-premise applications .
However , over the years it ’ s seen the industry go through significant change , primarily driven by the growth of e-commerce . Although Aramex was building more and more applications , it was all on-premise and it knew it needed a new way of continuing to innovate and develop to secure its competitive edge in all core markets . To overcome these challenges and the high volumes of data being generated , transferred and shared across its network , and the growing need for increased agility , Aramex opted to optimise its onpremise data centres with AWS Cloud .
Mohammed Sleeq , Chief Digital Officer , Aramex , said : “ While we continue to compete with our more traditional and longstanding competitors , there have been a number of new entrants that have disrupted the market . This new breed of digital operators are cloud-native . We quickly realised that our environment – with its interdependencies and legacy core products – prevented us from being as responsive as the new breed of digital operators could be to changing consumer trends . We were conscious of the need to modernise our core landscape to strengthen our position as an agile operator and a tech enabler in the region .
Sleeq said Aramex chose to embark on a large enterprise Digital Transformation programme and chose AWS as its partner , with the goal of migrating the entire technology infrastructure from on-premise data centres to AWS Cloud in order to increase its agility , security and speed of innovation .
“ We went into the process with the intention of wanting to consolidate our data centres and move away from on-premise . We decided that adopting AWS would be vital to support our aim of driving further innovation within our business , providing a platform for growth and delivering a better customer service for our users ,” Sleeq said . “ We chose AWS Cloud because its technology is similar to the systems we already had in place and wanted to begin the journey with some synergy in place . Taking advantage of Amazon SageMaker , a fully managed Machine Learning service for building , training and deploying Machine Learning models , our in-house data science team built a data analytics and Machine Learning platform on AWS . To support moving our core IT backbone to AWS and in the transformation of the IT landscape through application modernisation , AWS recommended Rackspace Technology as a strategic partner to help us accelerate our transformation and develop the design processes that would support future transformation .”
Given that Aramex is one of the largest logistics and transportation firms in the Middle East having been founded in 1982 , it is important for the company to have robust and secure IT infrastructure and systems .
Sleeq said over the past four decades , Aramex has achieved its competitive advantage through the continuous development in innovative technology that has delivered a superior customer experience at every touchpoint as shipments are sent , tracked and delivered . “ Our asset-light business model , underpinned by innovative technology , is critical in enabling us to adapt swiftly in challenging market conditions and as customer preferences have and continue to evolve ,” he said .
According to Sleeq , one of the key elements the company has made sure to consider throughout the process is adopting a culture of innovation which will improve the experience it ’ s able to offer its customers . “ We have kept customers informed of our
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