INTELLIGENT BRANDS // Mobile Technology
PayBy app is now on Abu Dhabi Pay to facilitate contactless payment
T he Abu Dhabi government services ecosystem , TAMM , has added PayBy to facilitate contactless payment for government services through its strategic partner First Abu Dhabi Bank ( FAB ). The partnership between innovative FinTech company PayBy and TAMM will simplify digital payment mechanisms for customers in Abu Dhabi . TAMM aims to consolidate Abu Dhabi government services into a more efficient and easier-tonavigate experience that provides end-toend journeys on one platform .
With this new addition on the Abu Dhabi Pay platform , residents and citizens can use PayBy when completing digital government services transactions through TAMM , the integrated Abu Dhabi government services platform .
Dr Ahmed Khaled Al Hashimi , Director , Digital Literacy Department , Abu Dhabi Digital Authority , said : “ The addition of PayBy to the Abu Dhabi Pay platform is a significant step forward to achieving our main goal , which is to ensure that all government services and
DIGITAL TRANSFORMATION IN ABU DHABI IS ACCELERATING ON A DAILY BASIS AND CASHLESS PAYMENTS ARE AN INTEGRAL PART OF OUR STRATEGY FOR THE FUTURE . transactions are available to all residents and citizens , digitally , easily and conveniently . We are achieving this through continuous cooperation and co-ordination with government entities and private sector organisations to implement modern digital technologies and solutions through multiple platforms . Abu Dhabi Pay provides greater convenience for everyone throughout the emirate .”
Dr Ahmed added : “ Digital Transformation in Abu Dhabi is accelerating on a daily basis and cashless payments are an integral part of our strategy for the future . Having PayBy on board adds another level of accessibility and comfort for users . The partnership between PayBy and ADDA , facilitated by FAB , not only delivers more contactless payment methods for all sections of society , using newest technologies across multiple platforms , it also supports the digital agenda of the Abu Dhabi government .”
Ramana Kumar , EVP and Head of Payments and Digital Banking , PBG , FAB , said : “ The UAE ’ s proactive preventive measures during the pandemic , including early detection and implementing social distancing protocols , served to protect the community ’ s health and safety . The FAB-facilitated partnership between ADDA and PayBy is another step that offers additional value to our customers , while advancing national goals of public health and financial inclusion .” p
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