NEWS
Cohesity appoints Gregg Petersen as MEA lead
Cohesity has appointed Gregg Petersen as Regional Director for Middle East and Africa ( MEA ) region . Petersen will focus on empowering regional businesses in UAE , Saudi Arabia , Qatar , Egypt and South Africa to easily and effectively back up , manage , protect and derive value from their data through Cohesity ’ s next-gen data management solutions .
Petersen , a prominent figure in the MEA IT industry , brings 14 years of relevant
experience to Cohesity and will work closely with channel and ecosystem partners .
Rawad Zaki will support these efforts , serving as a Senior Account Manager for Saudi Arabia , Egypt , and the Levant . Petersen will also work closely with global technology alliance partners including Cisco , HPE , Pure Storage and hyperscale cloud providers such as AWS , Microsoft Azure and Google Cloud .
Petersen said : “ I ’ m thrilled to join the Cohesity team . I think that we have an exciting opportunity ahead of us , not just to grow Cohesity in MEA , but to grow our partners ’ and customers ’ businesses and to contribute to the overall Digital Transformation of our countries and our region . Years of digital investment have left MEA organisations with multiple siloed stores of data . This fragmentation inhibits their ability to effectively utilise or derive
Gregg Petersen , Regional Director , MEA , Cohesity
insight from their data and thus poses a fundamental barrier , not just to Digital Transformation , but to protection against external threats such as ransomware and corporate espionage .”
ccc unveils new brand to enhance customer experience and digital capabilities
The ( ccc ) company , a subsidiary of the stc group , has launched a new brand for the next three years that aims to enhance its operational and digital capabilities and provide a unique world-class customer experience .
The launch of the new brand is to ensure the continuation of the successes achieved by ccc in a journey of more than 10 years . Today , the company provides its services in eight different languages with more than 70 million interactions with customers via contact centres annually .
The ccc ’ s brand reflects the company strategy which aims to enable and improve interaction with its customers through cutting-edge digital technologies and unleashing new business values to achieve strategic growth and provide digitally efficient and flexible services .
Ahmed Al Ghamdi , Chairman , ccc , said : “ Today we celebrate the launch of the new brand of a leading company in customer experience management by applying the best practices in this field based on new international standards that it has set for the sector in the region and in accordance with the framework of strategic improvement of operations and efficiency through locally designed customer-centric digital services . In addition , we have now the ability to provide advanced data analysis and smart business solutions using the latest Digital Transformation solutions and work environments .” p
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