Intelligent CIO Middle East Issue 70 | Page 42

FEATURE : GITEX PREVIEW
as a number of tech events integrate to give visitors and exhibitors alike the opportunity to explore technology at its best . Events like this help to gather people who want to share their knowledge and help to push the global Digital Transformation agenda ahead .”
Aaron White , Senior Sales Director , METI , Nutanix , said this year , the event is even more exciting for Nutanix . “ Not only are we back in-person , but GITEX will be held just three weeks after Expo 2020 opens its doors to the

GITEX TECHNOLOGY WEEK AGAIN PLAYS A PIVOTAL ROLE IN BRINGING TOGETHER INDUSTRY LEADERS AND INNOVATORS FOR CONVERSATIONS AROUND THE TECH ECOSYSTEM , ARTIFICIAL INTELLIGENCE , CLOUD AND DIGITAL ECONOMIES .

Stacey Donahue , SVP Marketing and Communications , HID Global world . With the Expo being a much-anticipated global event for Dubai , we are expecting a high percentage of new trade visitors at GITEX this year – which is exciting ,” he said .
Ashraf Yehia , Managing Director , Eaton Middle East , said during the past 20 months , restrictions due to the COVID-19 pandemic has affected the participation of in-person events and exhibitions . Yehia said GITEX 2021 is an excellent opportunity to meet channel partners and customers , and engage with new clients for future business growth . “ Eaton representatives will be at GITEX to discuss data centre safety , sustainability and resilience and its 2021 plans for growth in the Middle East ,” he said . “ Eaton will also showcase live demos of its unique range of products , including its digital solutions and uninterruptible power supply ( UPS ) offerings and white space solutions .”
Jacob Chacko , Regional Director - Middle East , Saudi and South Africa , Aruba , a Hewlett Packard Enterprise company , said GITEX , with its position as the Middle East ’ s largest tech exhibition and networking platform , is the perfect venue for the company to showcase its technology in simple , yet innovative ways . “ Our solutions address the specific needs and imperatives of different industries and create value through transformed customer experiences and accelerated financial outcomes . We constantly strive to build loyalty among our customers as well as channel partners ( including distributors ),” he said .
At HID Global , Stacey Donahue , SVP Marketing and Communications , said HID has exhibited at GITEX multiple times and the company is looking forward to attending this year ’ s show . “ Our main objectives are to reconnect with our partners and end-users , as well as highlight relevant security and identity management technologies . We are also excited to receive feedback from users of our solutions and learn more about new technologies and industry trends ,” she said .
Ram Narayanan , Country Manager , Check Point Software Technologies , Middle East , said GITEX being the most anticipated technology exhibition in the region is an enormous platform to network with the channel partners as well as customers who are looking for novelty in the market . Narayanan said it also extends an opportunity to showcase Check Point Software ’ s expertise , plans and objectives with all stakeholders from a cybersecurity perspective . “ At GITEX , Check Point Software aims at staying focused on real customer needs and to exhibit industry leading , new and innovative cybersecurity solutions that redefine security with the objective of making Internet communications and critical data secure , reliable and available everywhere which continues to be the ongoing focus ,” he said .
Given the fact that GITEX Technology Week 2021 , is one of the few global IT events being held live and in-person during these challenging times , many are
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