Intelligent CIO Middle East Issue 70 | Page 74

INDUSTRY WATCH providers to products and services ready to launch on a mass scale . We are using our extensive consumer research to identify the start-ups with the highest potential for success and are glad to have Etisalat on this journey with us ,” he said .
“ The new collaboration further strengthens the partnership between Ericsson and Etisalat , with the companies working together to research and develop new 5G consumer offerings such as augmented and virtual reality , digital education , e-sports , and other immersive media applications .”
Nelson said 5G is poised to continue and extend this transformation . “ Our global industry knowledge and expertise positions us to act as matchmakers in the 5G ecosystem , introducing communication service
The Ericsson Start-up 5G concept was first initiated in November 2019 , as 5G launches were happening for the first time all over the world , but the vast majority of these were focused solely on connectivity , rather than the many consumer use cases that 5G enables . Ericsson recently released the largest global 5G consumer study to date – Five ways to a better 5G – revealed that 80 % of 5G early adopters in UAE expect new innovative apps and services to be made available over 5G and are even willing to pay 20 to 30 % higher for it . According to the June 2021 edition of the Ericsson Mobility Report , by the end of 2026 , 5G will account for 73 % all mobile subscriptions in the Gulf Co-operation Council ( GCC ) countries . By diversifying and evolving their offerings , communication service providers in the region could capture US $ 200 billion in 5G consumer revenues between now and 2030 . p
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