NEWS
YouGov MENA : Oman customers are digital converts to e-commerce market reached US $ 12.1 billion in 2020 , representing 53.8 % year-over-year growth , according to a recent report by MarketLine . Electronics and retail accounted for US $ 5.2 billion or 42.5 % of the total market .
Since the pandemic , 78 % of Oman ’ s IT decision-makers said their customers will navigate away from a site and choose an alternative if they can ’ t find what they need in just a few clicks .
Sitecore , a global provider of digital experience management software solutions , has announced that 77 % of customers in Oman have become digital converts since the pandemic and want to keep buying everything online .
The research , conducted by YouGov MENA , surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council , the Levant , and Egypt .
Boosted by the stay-at-home economy of COVID-19 , the Middle East ’ s e-commerce
“ With 77 % of Oman customers being digital converts to e-commerce , the country is seeing a rapid transition from bricks and mortar stores to hybrid and e-commerce models ,” said Mohammed Alkhotani , Area Vice President , Middle East and Africa , Sitecore . “ Millennials and Generation Z customers have quickly shifted their significant spending power online . Pressure will continue to mount on retailers until they can deliver an experience that delights .”
Delta to Expand Presence in Middle East Through Partnership with IITC
Delta , a global provider of power and thermal management solutions , has announced its new partnership with International Information Technology Co . LLC . ( IITC ), an OHI Group Company in Oman . Delta and IITC will collaborate closely on upcoming data centre and IT infrastructure projects in Oman and across the Middle East .
Parag Gurumukhi , Deputy General Manager , IITC Oman , stated : “ Delta ’ s solutions are world renowned for their performance and durability , which combined with the company ’ s commitment to sustainability , means that we are proud to partner with such an established and recognised brand that complements IITC ’ s values and the services that we provide . By working in close conjunction with Delta , we will be able to help our customers meet their power and cooling requirements .”
Rakesh Mukhija , Head , Mission Critical Infrastructure Solutions ( MCIS ), Delta for
Europe , Middle East and Africa ( EMEA ), added : “ Megatrends like 5G , e-banking , IoT and smart cities call for the exchange and storage of even more data volumes , which means a rapid increase in data centres across the Middle East . Countries like Oman are now important hubs for data centres , and therefore , the market presents many opportunities for the united front presented by Delta and IITC .”
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