Intelligent CIO Middle East Issue 71 | Page 53

Poly creates balance between remote and office workers

Video and voice solutions vendor Poly , has stated that it ’ s exhibiting at GITEX Technology Week 2021 to prioritise the creation of equality between those working from home and those working in the office .

The company stated that the adoption of remote working on a massive scale has demonstrated how employees can operate with the same efficiency and productivity , while achieving a better work-life balance .
Bob Aoun , Regional Sales Director , Middle East and Africa , Poly , said : “ The pandemic has emphasized our message and the importance in truly understanding what the right collaboration tools are and how to best use them , has grown immensely . Every single moment we create and design engineered audio and video products that improve the work experience regardless of where you ’ re working from . Therefore this GITEX 2021 too we will engage remote workers by harnessing the power of digital collaboration through our latest work-from-home and back-to-office solutions .”
Aoun added that : “ We couldn ’ t be more excited about being able to meet with our customers and partners in person . We will own the future of working together with events such as GITEX which allows us to reach a wider audience and ensures that no one will be missing out .”
Bob Aoun , Regional Sales Director , Middle East and Africa , Poly
He said GITEX will enable Poly to also increase its reach with the organisations participating at this year ’ s event .

Marketing solutions high on the agenda for Sitecom

While the remote and hybrid working environments over the past year have seen strong success , the in-person aspect of GITEX Technology Week 2021 gives Sitecore the opportunity to get closer

Mohammed Alkhotani , Area Vice President – Middle East and Africa , Sitecore to its customers and partners , have more in-depth conversations and demonstrations , and network with peers .
The company said it ’ s at GITEX to showcase a wide range of marketing technology solutions , especially the Sitecore Experience Platform and the Sitecore AI solutions , which can enable Digital Transformation , personalisation at scale , campaign orchestration , integrated data , and agile content marketing .
Mohammed Alkhotani , Area Vice President – Middle East and Africa , Sitecore , said Sitecore ’ s demos will be aligned with three key industry verticals : banking , financial services and insurance ( BFSI ), government and public sector , and travel and hospitality . “ In the UAE and MENA , Sitecore is continuing to grow the business as strategic global markets and innovation leaders . We are expanding our customer base , our channel partner ecosystem and continuing to launch new research to support market needs .”
Alkhotani explained that GITEX remains one of the largest and most important technology events for driving new business in the UAE ,
Middle East and North Africa ( MENA ). “ Despite the challenges of the pandemic , the UAE business sector has remained robust , and has led technology adoption ,” he said . p
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