Intelligent CIO Middle East Issue 72 | Page 29

INFOGRAPHIC year than in prior years . Participants admitted to doing a wide range of nonprofessional multitasking , personal tasks and other projects during video calls , including web surfing , online shopping and social media scanning .
Surprisingly , they also reported the following activities during video calls :
• Reading social media / online news ( 39 %)
• Cleaning the house ( 37 %)
• Watching YouTube or other video streaming ( 37 %)
• Shopping online ( 32 %)
• Going to the bathroom ( 31 %)
When asked about the factors they dislike about conducting a video call , respondents stated boredom and that they would prefer being able to multitask during meetings ( 29 %). Being ‘ camera-ready ’ was also identified as a key issue : 35 % of UAE respondents dislike having to “ get ready ” while 29 % don ’ t like seeing themselves on camera . additional tools and capabilities to enhance higher degrees of people-to-people understanding . Through AI and automation technology , companies and business leaders can create better experiences for customers , pick up on nonverbal cues that they may have missed , and provide insights using data that is decipherable and actionable .”
Survey methodology
A survey of 1,000 U . S . and 2,100 consumers
across Australia , India , Indonesia , Japan , Malaysia , Philippines , Singapore , UAE and Vietnam was completed in June 2021 by Researchscape International , a market research consultancy , and through an online survey platform – Zoho . p
“ Since the start of the pandemic we ’ ve witnessed the widespread adoption of video conversations across personal and professional engagements . As the survey results revealed , there is still work to do to make virtual interactions as seamless and effective as in-person conversations ,” said Umesh Sachdev , CEO and Co-Founder , Uniphore . “ There is a clear need for
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