Intelligent CIO Middle East Issue 72 | Page 68

INTELLIGENT BRANDS // Green Technology

Epson promotes smart and sustainable solutions at GITEX 2021

As Middle East organisations look to make changes that increase their efficiency and cost-savings while decreasing their eco-footprint , Epson has said it showcased smart , sustainable switches at GITEX Technology Week 2021 .

Epson ’ s range of solutions support the region ’ s fastest-growing industries across the corporate , retail , immersive and education sectors .
“ Epson is leading the way in enabling both businesses and consumers to make simple technology switches within a range of sectors . Whether it ’ s delivering an optimal hybrid learning or working environment or the most dynamic immersive entertainment experience , Epson aims to enhance how the region ’ s companies drive their business dynamically – visit us at GITEX 2021 to see for yourself ,” said Jason McMillan , Sales Director , Epson Middle East .
Epson ’ s solutions are in line with UAE ’ s leadership in using technology to
Jason McMillan , Sales Director , Epson Middle East transform the customer experience postpandemic . The line-up on display at GITEX also includes projectors for retailers , hospitality organisations , museums and visitor attractions to differentiate customer experiences with more impactful signage and experiential immersive displays .
Sustainability is a high priority for Epson and the company aims to make a difference in overcoming global environmental issues through its innovative technologies . Its pioneering range of printers with Heat-Free technology help customers and business partners switch to eco-friendly solutions and lower their environmental footprint , requiring less energy and fewer replacement parts without compromise .
In addition , Epson will officially launch PaperLab to the region . PaperLab is the first in-office , paper secure recycler in the world , that turns wastepaper into new paper . It helps businesses securely destroy sensitive information , recycle , reduce environmental impact and take control of paper supplies .
“ Epson is delivering solutions that address the specific needs of the Middle East ’ s fastest-growing and recovering sectors , including education , retail , entertainment , and corporates that are welcoming colleagues back to the office ,” said McMillan . “ GITEX provides the platform to demonstrate our innovation and commitment to accessible , environmentallyaware solutions that meet the highest standards of our customers .” p
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