INDUSTRY WATCH
STRATEGIC PARTNERSHIPS WITH COMPANIES SUCH AS DP WORLD AND DUBUY . COM ARE CATALYSTS FOR OUR INDUSTRIALISATION POLICY AND ARE IN LINE WITH THE GOVERNMENT OF KENYA ’ S VISION 2030 .
Trade enabler , DP World , recently announced the launch of its global wholesale e-commerce platform DUBUY . com in Kenya . This latest expansion of DUBUY . com follows its successful launch in Rwanda earlier this year , where the platform has become a major gateway for trade in the East Africa region .
DUBUY . com is an innovative online marketplace that will help unlock access to global markets for Kenyan businesses , with fulfilment through DP World ’ s worldwide ports and logistics network . With eight existing terminals on the African continent and three more in development , DP World is creating a strategic trading gateway into East Africa .
Whether looking to trade internationally , regionally or within the domestic market , the combination of DUBUY . com ’ s advanced technology and DP World ’ s physical infrastructure offers a secure and reliable way for organisations in Kenya to develop , expand and crucially , improve supply chain connectivity and resilience as the country recovers from the COVID-19 pandemic . It will also solve some of the key challenges facing the growth of e-commerce in Africa , including reliable fulfilment , secure financial transactions and the movement of goods . sellers and buyers in Africa , built a community of more than 4,000 active merchants on the platform and saw particular success in the sale of automotive supplies and kitchen appliances .
Mahmood Al Bastaki , Chief Operating Officer , Dubai Trade World said : “ With the African Continental Free Trade Area ( AfCFTA ) now in effect , the eyes of the world will be on the continent . African businesses are increasingly using digital channels and technologies to engage with suppliers and distributors to create agile supply chains , and digital platforms like DUBUY . com will be key to this shift . Our technology allows homegrown businesses to transform into international enterprises by providing access to new markets in Africa , the Middle East and the rest of the world .”
Honorable David Osiany , HSC , Deputy Minister , Ministry of Industrialisation , Trade and Enterprise Development , Kenya , added : “ Kenya is among the top countries for economic growth prospects in Africa ,
The move into Kenya demonstrates DUBUY . com ’ s commitment to supporting the country ’ s Vision 2030 , working in strategic partnership with the Kenyan Government to expand the economy .
The launch in Kenya marks the six-month milestone since DUBUY . com first began trading operations in Rwanda during Spring 2021 . In that timeframe , DUBUY . com received more than 500,000 website visits from
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