TALKING

Smart businesses know the value of partnerships . Research shows that organisations that outperform others have been found to spend more time ( 23 %) on the practice , irrespective of their size and operating sector . However , it also shows that businesses spend less time on partnering than they would like , which potentially indicates that while there is a drive to partner up , the process needs to be streamlined . But what are the benefits of such an arrangement ? When it comes to the technological side , there are tangible positives , writes Ettiene van der Watt , Regional Director , Middle East and Africa , Axis .

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