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AI in insurance : Building on the customer-first approach
The emergence and fast-growing adoption of digital platforms , mobile apps , and big Data have resulted in customers demanding quicker and more effective service than ever before . Today consumers have high expectations of an enhanced level of service from the moment they buy a policy until the settlement of a claim . These changing paradigms have strengthened the insurance sector ’ s technological interventions , and Artificial Intelligence ( AI ) is one of those promising technologies that holds a great future in enhancing customer experience . Ram Ramachandran , Senior Vice President and Head , Middle East and Africa , Tech Mahindra , explains that once applied in sanctity , AI can truly transform the insurance landscape by making it faster , convenient , and future-proof for insurance companies and customers .
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