Intelligent CIO Middle East Issue 78 - Page 68

INTELLIGENT BRANDS // Green Technology

Pure Storage enables organisations to drive out direct carbon usage in their data storage systems

Data storage technology and services Pure Storage recently issued its inaugural ESG report , which provides visibility into the company ’ s current metrics and sets commitments for making meaningful progress toward a better future for the global community .

Pure ’ s first environmental , social , and governance ( ESG ) report , which offers transparency into company benchmarks and sets goals for the future , aims to enables organisations to drive out direct carbon usage in their data storage systems by up to 80 %. architecture and Pure As-a-Service subscription deliver further environmental benefits by significantly minimising e-waste , extending the service lifetimes of equipment , and reducing underutilisation of storage . As a result of these programmes , 97 % of Pure arrays purchased six years ago are still in service said the company .
Beyond helping customers become more sustainable , Pure said it is committed to several goals to reduce the company ’ s own carbon footprint , making progress against
Scope 1 , 2 , and 3 emissions focused both on company operations and the use phase of Pure products :
• 50 % intensity reduction in market- based Scope 1 and 2 greenhouse gas ( GHG ) emissions per employee from FY20 to FY30
• Achieve net zero market-based Scope 1 and 2 emissions by FY40
• 66 % intensity reduction in use of sold products Scope 3 emissions per effective petabyte shipped from FY20 to FY30 . p
“ Pure makes a significant and immediate impact today by reducing data centre carbon emissions worldwide through our environmental sustainability efforts ,” said Charles Giancarlo , Chairman and CEO , Pure Storage . “ Pure ’ s products positively impact our customers ’ environmental footprint by requiring substantially less power , space , and cooling and by producing less waste than disk-based or competitive all-flash systems .”
Pure Storage said bBuilding a sustainable technology infrastructure is necessary to mitigate global warming and the worst impacts of climate change . According to the vendor , it is leading the way by designing and building products and delivering services that allow customers to dramatically decrease their own environmental footprints . As part of the ESG report , Pure conducted a product life cycle assessment ( LCA ) of its portfolio , specifically the FlashArray products , which found that Pure customers achieve up to 80 % reduction in direct carbon usage by data systems compared to competitive products .
Pure Storage stated that expanding on the energy and emissions-savings that it brings its customers , its unique Evergreen
Charles Giancarlo , Chairman and CEO , Pure Storage
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