Intelligent CIO Middle East Issue 78 | Page 77

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As data centres continue to evolve and the requirement for data centre hardware grows , it is key to understand current and future market needs . Choosing the best technology partner will ensure that growth is in the right direction .
Antoine Harb , Team Leader , MENA , Kingston Technology
Partnering with experts
Digital Transformation is driven by innovation , value and efficiency . Benefits can be seen in many business areas such as customer experience , employee experience and process / production optimisation , in which the implementation of AI and Machine Learning ( ML ) can save time by taking over monotonous datadriven tasks , increase an employee ’ s productivity and better the overall customer experience .
When a company is exploring ways of taking their digitalisation to the next level , it has to factor in data centres as a fundamental part of their roadmap . Equally important is finding a suitable solution tailored to their specific needs . Advisory services such as Kingston ’ s Ask an Expert can actively help businesses to find the right solution by understanding their projects and security goals . p
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