NEWS
etisalat by e & launched as the new brand identity for Etisalat UAE and adjacencies and pursuing strategic partnerships and acquisitions .
Commenting on the brand change in the UAE , Hatem Dowidar , Group CEO , e &, said : “ The evolution of Etisalat UAE builds on the solid foundations of its success as the group ’ s growth engine since 1976 and signals the imminent change that our UAE telecoms business will undergo in keeping with its aspirations to deliver amidst a dynamic business landscape .
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& ( formerly known as Etisalat Group ) has unveiled “ etisalat by e &” as the new brand identity for Etisalat UAE in line with the Group ’ s recent positioning as the global technology and investment conglomerate that digitally empowers societies . The brand evolution comes at a time when the group continues to accelerate its digitalisation leadership in line with its objectives for exploring new geographies
“ With a progressive mindset for our brand and strategy , we will boost global customer satisfaction , achieve synergies of scale , expand our digital services , and explore adjacent businesses . I am confident that the refreshed brand identity of Etisalat UAE encapsulates the dynamism of our journey ahead while remaining true to our commitment to making a bigger difference than ever imagined .”
Trend Micro cements Digital Transformation journeys of enterprises at AWS Transformation Day Dubai
Trend Micro Incorporated , a global leader in cybersecurity solutions , shared its industry-leading solutions and in-depth insights at the AWS Transformation Day Dubai aimed at safeguarding the region ’ s digital ambitions through the power of the cloud .
Building towards a more resilient digital environment , the one-day event explored business and technological advancements brought to the region ’ s organisations by utilising innovations in the cloud .
“ Today , cloud technology is imperative and has provided organisations with immediate benefits in security , scalability , and flexibility prompting them to make the transition and bolster their Digital Transformation journeys ,” said Sami Ayyoub , Sales Manager , UAE , Trend Micro . “ With the AWS Region in the UAE launching in the coming months , businesses will be empowered to accelerate their growth and fulfill potential by innovating in the cloud . We at Trend Micro remain committed to protecting the large-scale migrations and shielding enterprises in the country aiming to position themselves as industry leaders with robust capabilities of cloud services and state-of-the-art security solutions .”
Among the many insights and innovations , the company showcased the capabilities of Trend Micro Cloud One , simplifying cloud security through cloud migrations , workloads , conformity , network , cloudnative applications , and cloud operational excellence . The multilayered , all-in-one solution includes comprehensive security to save time , and gain full visibility to achieve efficiencies and accelerated streamlined compliance .
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