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GHABBOUR AUTO PARTNERS WITH RIVERBED TO ENHANCE DIGITAL APP PERFORMANCE
The Ghabbour Group is an Egyptian manufacturer of automobiles , buses , trucks and motorcycles located in Cairo . The company was founded in 1960 by brothers Kamal and Sadek Ghabbour because they realised that the automotive sector was a growing market . Recently the Egypt-based automotive manufacturer partnered with Riverbed to implement Riverbed Acceleration portfolio , which has enabled the automotive leader to elevate the digital experience for customers and employees working across the hybrid enterprise .
Riverbed has announced that Ghabbour Auto ( GB Auto ), a leading automotive company in the Middle East and nonbank financial services ( NBFS ) provider in Egypt , has chosen Riverbed SaaS Accelerator , Riverbed Client Accelerator and Riverbed SteelHead within the Riverbed Acceleration portfolio to enhance the performance of their hybrid network and missioncritical applications for its 54 subsidiaries , located across four countries .
In the automotive sector , customer experience is shaped not just by the initial purchase but by the entire post-sales service ecosystem which is increasingly becoming digitally driven .
The engagement will empower GB Auto to deliver secure , optimised performance and enhances the digital experiences for all employees , as well as customers who are increasingly utilising the company ’ s website and mobile app to access services quickly and conveniently .
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