Intelligent CIO Middle East Issue 80 | Page 59

ISSUE 80 | www . intelligentcio . com
Digital Transformation Partner operations centre deployments
UAE-based Rotana Hotel Management Corporation has implemented high-speed connectivity solutions to deliver innovative digital services and boost guest experiences .
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CASE STUDY

Rotana Hotel Management Corporation PJSC ( Rotana ) was founded in 1992 , by a partnership between two visionary thinkers , Nasser Al Nowais and Selim El Zyr .

The company was looking at ways of enhancing its high-speed Wi-Fi connectivity across the group ’ s brands while at the same time enhancing customer experiences and satisfaction levels at its properties .
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Operating under the Rotana brand , the company opened its first property , the Beach Rotana Abu Dhabi in 1993 and today , it is one of the leading hotel management companies in the Middle East , Africa , Eastern Europe and Turkey . Rotana combines a unique understanding of the culture and communities of the Middle East with the collective expertise of an executive team contributing to years of international experience in the hospitality and service industry .
Rotana ’ s plans to grow from the two properties it started in 1993 to a total of 80 by 2023 . With several further properties planned for opening and new projects in the pipeline confirming the company ’ s intention to have a Rotana managed property in all the major cities throughout the Middle East , Africa , and Eastern Europe within the next five years .
Implementation
In the hospitality sector now , Wi-Fi connectivity is considered to be an essential amenity and any disruption or degradation of the service can significantly impact guest satisfaction and experiences . As one of the leading brands in the industry , Rotana Hotel Management Corporation recognises the role that reliable , highspeed connectivity plays , not only in fulfilling customer expectations , but also in serving as the platform on which it can continuously deliver innovative , differentiated guest experiences and digital services .
Faced with this mission , Rotana Hotel Management Corporation was looking for robust Wi-Fi connectivity technology that would meet its set goals of providing unmatched guest experiences at all its properties . In addition , the company to implement technology
HIGH-SPEED CONNECTIVITY
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THE IMPLEMENTATION OF ARUBA TECHNOLOGY HAS STOOD THE

COMPANY IN GOOD STEAD AND PREPARED IT TO RIDE THE

ANTICIPATED GROWTH AND PICK UP IN TOURISM NUMBERS .

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