Intelligent CIO Middle East Issue 82 | Page 69

INTELLIGENT BRANDS // Mobile Technology

Three new Nokia iconic feature phones and a new Nokia tablet enhance HMD Global ’ s 2022 portfolio

HMD Global , the home of Nokia phones , has announced three new feature phones to offer an alternative for people seeking to escape technology fatigue and ‘ always on ’ culture . As a leader in the US $ 1 billion feature phone market in 2022 , HMD Global ’ s new feature phone launches cement the Nokia phone legacy of unbeaten durability and battery life .

Taking inspiration from the resilient trio of feature phones , is the durable Nokia T10 – a tablet designed for work , home and family life . It comes in an affordable , compact 8-inch package with handy capabilities . It is a great all-rounder for juggling a busy life , whether you ’ re taking video calls from home , streaming your favourite TV shows , using the second screen feature to make it an expansion of PC display or keeping the kids entertained on Google Kids Space .
The latest portfolio additions reaffirm HMD Global ’ s commitment to ensuring everyone has access to affordable and long-lasting technology in both the phone and tablet categories . More importantly , these value devices are being released at a time of anxiety for consumers as the cost of living continues to rise . And the feature phones land at a time when 90s consumer culture is seeing a resurgence and resonating with customers .
Florian Seiche , CEO , HMD Global : “ Classic Nokia heritage is combined with innovation in our feature phone portfolio . This iconic range is gaining momentum as your trusted companion for all your communication needs . At the same time , we have brought our signature longevity promises to the tablet market .
Innovation is just as important as heritage in our range which shines through with Nokia Aquila . The Nokia Aquila delivers audio freedom through game-changing design .”
Sanmeet Singh Kochhar , Vice President , HMD Global MENA and India , said : “ The feature phone segment is a key part of our heritage at HMD Global . We are delighted to roll out three new devices for our fans in the region who appreciate superior design and intuitive technology . We are also excited to unveil the Nokia T10 tablet , which is specially crafted to be compact and suited for today ’ s hybrid work culture . Both these new launches will be a welcome new addition to our portfolio in 2022 .” p
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