Intelligent CIO Middle East Issue 84 | Page 27

Smartworld was established in 2008 and is a market leader in implementing and operating advanced technology solutions . It has been engaged in multiple mega projects across various industries , servicing some of the finest organisations in the UAE , such as Expo 2020 Dubai , Dubai Airports , Nakheel , Jumeirah and Meraas . The Smartworld solutions portfolio includes infrastructure , Information and Communication Technologies ( ICT ), smart building , security , audiovisual ( AV ) and smart solutions .
Etisalat Group has changed its brand identity to e &, effective from 23 February 2022 . Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group ’ s main business pillars .
e &’ s telecoms business currently continues to be led by Etisalat by e & in e &’ s home market and by e & international in the subsidiaries outside of the UAE , upholding the Group ’ s rich telecoms heritage , bolstering the strong telecoms network and maximising value for the Group ’ s various customer segments . e & enterprise IoT and AI will enhance customer experience through the design and implementation capabilities of Smartworld .
Ramping up the digital services for individual customers to elevate their digital-first lifestyle , e & life brings next-generation technologies through smart connectivity platforms in entertainment , retail and financial technology .
To enable the Digital Transformation of governments , large-scale enterprises and corporates , e & enterprise focuses on maximising value through its end-to-end solutions in cybersecurity , cloud , Internet of Things ( IoT ) and Artificial Intelligence ( AI ), as well as deploying mega projects . e & capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence . p
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