TRENDING
The Metaverse makes discovering new products an accessible , modernised three-dimensional experience .
and digital twins to develop and test renovations or modifications remotely before they are turned into reality , there are endless ways that businesses can look to utilise the Metaverse to benefit their business operations .
Building stronger customer relationships
Estimates suggest that by 2026 , about 25 % of people will spend at least an hour a day in the Metaverse . This presents a huge opportunity for businesses to meet and engage with new customers . By using Virtual and Augmented Reality ( VR / AR ) tools , companies can put their products into the virtual hands of consumers . This way , users can get a concrete idea of the touch , feel and scale of potential purchases . of companies to demonstrate their sustainability measures . A study showed that 72 % of those surveyed indicated that a brand ’ s values affected whether they purchased something or not . Therefore , companies need to be able to show consumers that they ’ re being more sustainable and socially responsible – but displaying that kind of information can be difficult .
Using the Metaverse , it ’ s easier to do this . For example , information about product origin , its journey to you and its overall carbon footprint can be visually presented . This allows consumers to physically engage with the information and gain more in-depth information if they want . In this way , companies can show the steps they are taking and position themselves as environmental and social leaders .
Improving working from home
Working from home has become a norm for many companies since the pandemic struck . However , it does pose its problems , such as decreased social interaction which makes it more difficult for workers to connect with their colleagues and work collaboratively . The Metaverse can help reduce these problems , with companies being able to support their staff remotely with virtual training and social interaction .
For example , employees in the Metaverse can experiment with digital twins , a virtual representation of an object or system , and apply that knowledge in the physical world . Spaces can be set up on a real scale in the Metaverse before it takes place in the physical world so that staff can familiarise themselves . This makes training sessions more in-depth and interactive and means sessions can be ‘ replayed ’ on demand for workers who couldn ’ t make the original time .
Duncan Roberts , Senior Manager at Cognizant
For example , rather than merely measuring furniture and spaces in their home to see if they fit , customers can now virtually see how their rooms will look with the products already inside . The convenience of seeing the product virtually versus having to go through lengthy processes of measuring , buying , delivery times , returns and more will improve customer relationships and in turn increase sales . The Metaverse makes discovering new products an accessible , modernised three-dimensional experience .
Showing sustainability with AR
Consumers are becoming increasingly sustainabilityfocused , consequently becoming more demanding
The Metaverse also sets itself apart from other online learning platforms by incorporating social interaction , meaning employees can learn from one another and remote instructors can guide new hires in supercharged employee onboarding programmes .
New levels of maintenance
Businesses can face huge costs if machinery fails , from stalled production to the cost of sending specialised engineers to identify and fix the problem . However , using real-time maintenance monitoring , this can be avoided . By pairing IoT devices and creating digital twins , it becomes possible for workers to instantly see the state of machinery and whether components are beginning to fail . When this information is paired with Augmented Reality , engineers can diagnose issues and show workers on the ground how they can fix them , saving valuable time and money for the company .
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