FINAL WORD
Yellow . AI expert on improving e-commerce through an omnichannel experience
E-commerce dependence on digital communication has drastically elevated since the pandemic . With digital now at the heart of e-commerce , how can businesses cut ties with traditional communications and embrace the best software to enhance their customer experience ? We speak to Neil Barman , Chief Growth Officer for Yellow . AI on how an omnichannel experience can keep up with modern consumers needs and expectations .
wWhat is the current state of the customer within the e-commerce space in the EMEA region ?
COVID-19 has forever altered the retail landscape . Only now is a retail rebound starting to take place , with approximately 75 % of US consumers having moved online in the last 12 months . While e-commerce is not something new , it ’ s likely to become a larger part of the retail ecosystem .
A large majority of consumers reported that they are more likely to do business with a brand that is omnipresent and offers a consistent conversation with them across channels of their choice .
Currently , customers expect a seamless online experience and to be delighted when interacting with a brand , regardless of being online or not . A large majority of consumers reported that they are more likely to do business with a brand that is omnipresent and offers a consistent conversation with them across channels of their choice .
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