CIO OPINION overall brand mistrust demand a relentless focus on customer value .
Executives must continue to consider whether consumers will remain loyal to legacy brands or take their business to those that provide the experience they want or have limited goods in stock . Often building a more tailored and personalised connection to the individual ’ s needs can help overcome consumer distrust and frustration .
# 3 Poor productivity
The digitalisation of work , coupled with the adoption of hybrid and remote work practices , has created a renewed focus on the fundamentals of workplace productivity . Once detached executives are starting to peer down through delegation layers and into the details to find out-of-date technologies , bureaucratised practices and process inefficiencies .
The reality is , employees are being asked to do more with less when they least have the capacity to do so . They can only make so many improvements in productivity and effectiveness , especially as organisations shift in response to rapidly changing conditions , when they ’ re confined to the same old processes and workflows .
You must rethink how work gets done and who does it to enable responses to disruptions and change . Failure to re-evaluate these fundamentals will exhaust already taxed employees and make them less willing and able to stay engaged , while being productive through this crisis – and the next .
# 4 Sustainability
Now that it is not overshadowed by the pandemic , sustainability is once again a mainstream concern for CEOs .
In the 2022 Gartner CEO and Senior Business Executive Survey , we surveyed more than 400 senior business leaders about their 2022 – 23 priorities . Environmental issues came in ninth , with 9 % of respondents citing it as a top-three priority .
That may be a relatively small portion , but this is the first time the category has ever cracked the top 10 and reflects a very significant increase in interest . It was in 14th position just three years ago and 20th position seven years ago . Business leaders are now under pressure from customers , investors , regulators , and
The pandemic was a catalyst to several other macro factors to come to the foreground , like systemic mistrust and poor economic productivity .
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