Intelligent CIO Middle East Issue 94 | Page 25

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GAMING INFLUENCED LAUNCH OF METAVERSE ! ITS IMPACT IS NOT OVER . . .

mthe region ’ s population are gaming enthusiasts ,

Dr Alexander Schudey and Pavel Kasperovich from BCG explain why the growth of the gaming industry across GCC is faster than China ’ s and why innovations in gaming have an impact on the development of the metaverse .
Middle East emerges as a gaming powerhouse with a multibillion-dollar investment in the sector
New gaming report from BCG reveals that 60 % of
contributing to 50 % share of gaming app downloads , surpassing global average of 40 %.
Gaming not only serves as the core use case to attract people to the metaverse but also plays a vital role as a contributor from a technological perspective .
The Middle East is rapidly advancing to shape the future of gaming and esports , with unprecedented government investments . Over $ 3 billion was invested in the industry by Saudi Arabia ' s Public Investment Fund , PIF in 2022 , as part of a much larger $ 38 billion commitment by PIF to be used by its company Savvy Games Group , SGG .
Multiple acquisitions in gaming , Embracer Group , Scopely and esports , ESL , FACEIT , VSPO have already been executed . Additionally , Abu Dhabi Gaming has created a dedicated gaming and esports hub with strong incentives .
BCG ' s latest gaming report titled Game Changer : Accelerating the Media Industry ’ s Most Dynamic Sector , highlights that more than 60 % of the population in the Middle East are gaming enthusiasts , resulting in one of the highest shares of gaming mobile app downloads , 50 % compared to the global average of 40 %.
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