TRENDING
2 . Innovation from players
In the gaming market , innovation takes a unique path compared to other media segments , with consumer communities playing a significant role in driving change . Today , platforms like Roblox and Minecraft are making it easier for users to generate content and innovate within games , as evidenced by the Squid Game-inspired game on Roblox and advancements in game engine technology by Epic , Unreal and Unity .
Moreover , publishers are quick to adopt and commercialise user-driven innovations , such as incorporating MOBA features into first-person shooter games like Activision-Blizzard ' s Overwatch . This trend of consumer-driven innovation is expected to continue , particularly with platforms that facilitate game development and creativity for gamers . costs , and facilitate experimentation with new intellectual properties .
Meanwhile , extending internal capabilities allows publishers to access innovative technologies in areas like in-game advertising and motion tracking , enhancing the gaming experience and boosting revenue streams .
4 . New use cases
The gaming industry witnessed the emergence of the metaverse as a groundbreaking concept that is revolutionising digital experiences . Gaming , as a pioneer in this field , laid the foundations for the metaverse long before its widespread adoption . It introduced key elements that now define this immersive virtual world .
Pavel Kasperovich , Principal at BCG
3 . Mergers and acquisitions
The gaming industry is witnessing a surge in consolidation as major publishers , media companies , and technology firms acquire studios and gamingrelated assets globally . Over 650 gaming M & A or investment deals were announced or closed in the first half of 2022 , with top players controlling more than 70 % of the market .
These companies pursue two main M & A strategies : consolidation of game development and extension of internal capabilities . Consolidation helps achieve economies of scale , support rising development
Today , gaming not only serves as the core use case to attract people to the metaverse but also plays a vital role as a contributor from a technological perspective . Innovative advancements in game engines , motion tracking , and other technologies have seamlessly integrated with the metaverse , enhancing its capabilities , and pushing the boundaries of what is achievable .
As the Middle East continues to emerge as a gaming powerhouse , the region ' s commitment to innovation , investment , and audience engagement will play a significant role in shaping the future of the global gaming industry . p
www . intelligentcio . com INTELLIGENTCIO MIDDLE EAST 27