NEWS
GfK shares insights into Saudi Arabia ’ s consumer behaviour and priorities
GfK an NIQ Company , a global vendor in the market and consumer intelligence announced insights into concerns , preferences , habits of consumers in Saudi Arabia . Saudi Arabia is ushering in a new era and innovating with digitisation , and it is well on its way to becoming a global investment powerhouse . With sustainability at its heart , Saudi Arabia ’ s Vision 2030 is a catalyst for reform .
The study sheds light on how Saudi Arabia is an important market that is growing and promising for the Middle East region and the world . The way people live and where they live in Saudi Arabia are being transformed under Vision 2030 as cities become more liveable through increased green spaces , new experiences , and exposure to nature , to an improved quality of life . According to Prachi Satoskar , Commercial Director GfK , “ Brands , and leaders must understand that sustainability does not always equate to premium . With a trusted , forward-thinking partner by your side , strategizing under extraordinary market and ecological pressures is more than possible . Brands must tap into unrivalled data science and business intelligence expertise , and AI-backed technology to find out how your business can achieve its sustainability impact targets and drive growth .”
Highlights :
• Women Consumers in Saudi Arabia are traditional yet aspiring to play an active role in society .
• 47 % Saudi consumers agree that experiences are more important than possessions , as they aspire to explore and indulge in the world outside the home .
• 68 % of Saudi consumers are watchful about companies ’ green motivations as
Sustainability plays an increased role in purchase decisions .
• Saudi Women are in anchor roles hence brands need to embrace inclusivity and integrate women ’ s stories into their brand campaigns and strategies .
• By partnering with leisure and entertainment players , there is a huge potential in the experience space , an opportunity to re-vamp loyalty and rewards programmes .
• Saudi consumers prioritise sustainability hence measures coupled with economic consideration are key to driving consumer adoption .
Prachi Satoskar , Commercial Director GfK
King Faisal Specialist Hospital prepares for precision clinical trials conference
King Faisal Specialist Hospital and
Research Centre , KFSHRC prepares for its annual Clinical Trials Transformation Conference , a two-day event themed Ecosystem Harmony . The conference aims to refine its infrastructure and unveil a strategic roadmap in harmony with the Saudi Arabia ’ s national ambitions and priorities in research , development , and innovation .
The event aims to establish a unified platform involving regulatory authorities , the medical research community , individual researchers , collaborative research partners , and relevant industries at both domestic and international levels . The primary focus is developing a comprehensive system for clinical trials , emphasizing studies centred around human well-being . Notably , the Saudi Food and Drug Authority , SFDA , Saudi Commission for Health Specialties , SCFHS , and Saudi National Institute of Health , SNIH are key
scientific partners for the conference .
The agenda features an array of panel sessions and workshops , delving into diverse themes pertinent to the development of the clinical trials landscape both in Saudi Arabia and globally . Critical discussions will revolve around deciphering the clinical trials ecosystem within the KFSHRC and the Saudi Arabia at large and forging a connection between clinical research , medical practice , and education . Moreover , the economics of clinical research and its impact on the gross domestic product will be discussed in a separate session .
The conference will venture into scientific realms closely tied to clinical research , exploring the influence of genomics research on precision medicine , the developments of gene and cellular therapies , stem cell science , regenerative medicine , gene editing techniques , and the burgeoning field of cancer immunotherapy .
The workshops highlight contemporary trends in statistical analytics pertinent to clinical research , along with strategies for the design and execution of clinical trials . This presents a prime opportunity for physicians , researchers , and healthcare professionals to bolster their acumen and practice , exchanging expertise and insights on the latest advancements in the field .
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