TRENDING
Brands
Brands are tapping into the esports fervour , using it as a channel for product promotion . Their involvement not only provides financial backing but also enhances the overall viewer experience through sponsorships and partnerships .
Media companies
Concerns include alignment and investment , as well as the lack of unified rules supporting esports athletes .
However , the forward-thinking initiatives undertaken by countries like Saudi Arabia and the UAE demonstrate their commitment to support global stakeholders in solving these challenges and bring sustainability to the whole esports ’ ecosystem , and if they succeed , it will position the Middle East as a global hub for esports . p
Media entities are leveraging the esports trend to diversify their content . For instance , Time Warner , Telefonica ' s Movistar esports aims to dominate Spanish-speaking esports content . Such endeavours amplify the reach of esports , making it accessible to a broader audience .
Alexander Schudey , Managing Director and Partner , BCG
The scale of esports continues to expand , it ' s attracting attention from diverse stakeholders . Their collective efforts , especially in the context of the Middle East , are instrumental in driving the industry forward , offering unique content and marketing opportunities .
As the esports industry continues to mature , it faces challenges in finding a sustainable business model .
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