On the lighter side of things , we ask the industry experts what makes them tick . . . .

How can a channel partner disrupt the regional market ?

Raif ’ s role is to lead sales , operations and business development activities for Nutanix in the South Gulf countries of UAE , Oman , Yemen and Pakistan , and drive the company ’ s growth and expansion in the region . The job involves developing and executing market strategies , establishing and maintaining key customer and partner relationships , and ensuring the overall success of Nutanix in the South Gulf region , while collaborating with cross-functional teams to deliver exceptional customer experiences and achieve revenue targets .

What are the strengths that you bring to this role ?

He has strong leadership capabilities and strategic vision to drive business growth and navigate complex market dynamics . A deep understanding of the technology industry and market trends , allows him to make informed decisions and identify new opportunities . Exceptional communication and relationship-building skills help him engage effectively with customers , partners , and internal teams . He is purposeful , with a proven history of achieving sales targets and delivering on business objectives .

Please describe expectations and pain points of customers ?

Customers expect simplified IT infrastructure management . Another expectation is scalability and flexibility . End customers also seek improved cost efficiency . Furthermore , data security and protection are critical expectations for customers . The pain points Nutanix addresses in the region include the complexity of managing multiple IT silos , the high cost of traditional infrastructure , the need for rapid scalability , and the challenges of ensuring data security and regulatory compliance .

It is essential to develop a deep understanding of the market landscape , including customer needs , pain points , and emerging trends . Building strong relationships with customers , providing exceptional pre-sales and post-sales support , and demonstrating expertise in a vendor ’ s technology stack are crucial .

Offering comprehensive multi-cloud solutions that seamlessly integrate with existing infrastructures , showcasing technical expertise , and demonstrating thought leadership , can be a significant differentiator .

Which non-competitive business do you admire ?

Careem immediately comes to mind ! Their innovative use of technology in developing a user-friendly mobile app , implementing smart routing algorithms , and leveraging real-time data analytics has revolutionised the transportation industry in the region .

Which aspects of your job role are rewarding , which challenging ?

The opportunity to lead and inspire a talented team towards achieving organisational goals is incredibly rewarding . Building strong relationships with customers and partners , driving business growth , and witnessing the positive impact of solutions on the digital transformation journey are highly fulfilling . However , the ever-evolving nature of the technology industry and the need to stay ahead of competition pose ongoing challenges that demand adaptability , innovation , and strategic decision-making .

How do you like to de-stress off work ?

Destressing and recharging outside of work involve engaging in activities that nourish the soul and promote inner peace . This includes spending quality time with loved ones , enjoying time in nature , practicing mindfulness or meditation , and disconnecting from technology to enjoy moments of solitude and relaxation . It is essential to find activities that bring joy , foster relaxation , and promote overall well-being . p

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