Intelligent CIO Middle East Issue 97 | Page 17

NEWS

Saudi Arabia consumers open to robotics in restaurants finds Deliverect

Deliverect , a global scale-up that integrates and accelerates online orders for restaurants and food businesses , announced new consumer research findings . Deliverect is a global SaaS company that seamlessly integrates online orders from food delivery channels .

Naji Haddad , MENA General Manager , Deliverect
The results show that Saudi Arabia consumers are open to the role that robotics will play in restaurants compared to the US and UK , with 66 % comfortable with drones and robots conducting food preparation , 63 % or service , 72 %.
In fact , when consumers in Saudi Arabia were asked about the technologies that help create a positive experience at a restaurant , more that 50 % prioritised QR codes and contactless payments . The survey of 5,000 people , including 1,000 in Saudi Arabia , which was commissioned by Deliverect and conducted by Censuswide , revealed the important role that technology plays in each stage of the consumer journey , from how they first discover restaurants to what drives customer loyalty and repeat orders .
The results showed that 34 % of Saudi Arabia consumers are using Google Search , 56 % are using food delivery apps and 29 % are using social media platforms to find new restaurants . When it comes to researching these newly discovered restaurants , 86 % of consumers would go directly to a brand ’ s website or food delivery apps .
The research also delved into what Saudi Arabia consumers are looking for as part of this research and what leads to them ordering from a particular establishment , with a variety of menu options , 94 %, affordability , 95 % and high standard of health and safety , 93 % all scoring highly .
Naji Haddad , MENA General Manager at Deliverect , said : “ With Saudi Arabia ’ s Food and Beverage sector being the largest in the MENA region , people ’ s views are crucial to understand their preferences , especially at a time when the sector is growing rapidly .”

Kuwait based Zain FinTech partners with UAE ’ s Al Ansari Financial Services

Zain FinTech , the financial services arm of Zain , entered a Memorandum of Understanding , MoU with Al Ansari Financial Services , one of the integrated financial services groups headquartered in the UAE , with operations across the region . The strategic alliance marks the beginning of a promising collaboration between the two organisations , focused on harnessing technology to enhance financial services for their customers across markets .

By investing in financial technology and other contemporary tools , and harnessing the power of these solutions , both Zain FinTech and Al Ansari Financial Services aim to redefine the remittance experience and enable convenient and secure transfer of funds . The partnership will enable both entities to effectively advance financial services and technological solutions in the region , ensuring improved customer experiences for the markets in which both entities operate .
The MoU was signed by Bader Al Kharafi , Zain Vice-Chairman and Group CEO and Rashed A Al Ansari , Board Member and Group CEO of Al Ansari Financial Services , setting the stage for an exciting partnership that will leverage the strengths of both companies to drive innovation and improve financial services delivery across the region .
Al Kharafi commented , “ A key part of Zain ’ s 4Sight growth strategy focuses on maximising the enormous opportunities in the digital financial arena on the back of our footprint , customer base , and technologies . We aim to expand our innovative fintech service offerings to advance the region ’ s digital ecosystem and will continue pushing the boundaries , leveraging on the vast network of strategic partners in each of our markets .”
Rashed Al Ansari added , “ We are excited to join forces with Zain , a company that shares our passion for innovation and our commitment to delivering exceptional financial services . Through this collaboration , we aim to revolutionise the financial landscape and provide our customers with the latest technology-driven solutions .”
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