COUNTRY FOCUS : TURKEY
B2C and B2B drivers
According to Mordor Intelligence , despite the depreciation of the currency , Turkey ' s e-commerce business is expanding at noticeably faster rates than in prior years . Virtual marketplaces are among the e-commerce platforms in Turkey that are expanding the quickest . Turkish e-commerce platforms , including Trendyol , Hepsiburada , and Getir , have experienced rapid growth in recent years . Istanbul has , as a result , been included among the top 20 of the world ' s start-up ecosystems in the gaming and e-commerce industries .
In September 2022 , Amazon opened its first logistics facility in Turkey to assist its neighbouring partners and companies and respond to rising customer demand .
Roughly 92 % of households have access to broadband Internet . Approximately 62 % of households access the Internet through fixed broadband and 89 % via mobile broadband . There are 88 million mobile subscriptions for broadband use . Turkey has 69 million active social media users , 81 % of the population . The most used social media platform is WhatsApp , followed by Instagram , and Facebook .
The young population of Turkey continues to fuel demand for cellular voice and Internet services , as well as sales of PCs , tablets , phones , and consumer goods . It is anticipated that the audio-visual market will expand . With the growth of IoT and Industry 4.0 ,
According to Mordor Intelligence , the Turkey ICT market is expected to grow at a CAGR of 9.3 % from 2023 – 2028 .
View from the Sapphire Tower , Levent Financial District , Istanbul , Turkey the use of new developing technologies , including Machine-to-Machine connections , AI , blockchain , and robots , will also continue to increase .
Turkey has developed a robust online shopping culture in recent years . E-commerce has become an integral part of the consumer ' s life due to the convenience of digital gadgets , which eliminate the need to go to the shop and allow users to quickly compare costs and choose the best solutions for their budget . As a result , the primary driving force behind Internet buying in the nation is the chance to find more affordable costs .
According to US based , International Trade Administration , 5G trials are underway . Sectors including banking , healthcare , and media , are set to benefit immensely from the development of this technology . Integration and alignment with EU standards and regulations , as well as exposure to industry best practices are driving Turkey to employ top-of-the-line IT solutions .
Fiber optic solutions providers are gaining market access as Turk Telekom , TTNet , and other ISPs make infrastructure investments . Turkey ’ s regulator is also keen to ensure greater broadband access as stated in its 2019 – 2023 strategic plan . The broadband market including xDSL , fibre and cable , has 18 million subscriptions , but this is expected to climb to 23 million within 10 years , according to BTK .
In Turkey , smartphone use is widespread . Samsung , Apple , Xiaomi , Oppo , Vivo , and Huawei have been successful entrants . ZTE , Nokia , Northel Telecom , Alcatel , Siemens , Ericsson , and NEC supply most fixed-line switches , trans-multiplexers , and other traditional telephone equipment . Nokia , Ericsson , and Huawei are major network providers in Turkey . Cisco , Motorola , Nokia , Ericsson , and Siemens are the main GSM switch and base station suppliers . p
Source : Mordor Intelligence , International Trade Administration
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