FROM AN ORGANISATIONAL POINT OF VIEW , IF ORGANISATIONS WANT TO IMPROVE THEIR CUSTOMER EXPERIENCE , THEY HAVE TO WORK ACROSS DEPARTMENTS .
INDUSTRY WATCH
FROM AN ORGANISATIONAL POINT OF VIEW , IF ORGANISATIONS WANT TO IMPROVE THEIR CUSTOMER EXPERIENCE , THEY HAVE TO WORK ACROSS DEPARTMENTS .
Moussalam Dalati , General Manager
MEA , Liferay
This aspect is particularly relevant for organisations in the region that may require software solutions tailored to their unique requirements . More so , it also allows for localisation efforts , enabling developers in the Middle East to adapt software to support Arabic language and culture , making it more accessible to local users .
# 3 Efficiency
Do you prefer to invest your budget in development or in expensive licenses ? Everything comes at a price , including building a powerful customer experience . And yet , from a financial point of view , an open source system is also considered the more efficient solution .
Especially in recent months , security vulnerabilities in numerous open source components have been discussed again and again .
However , this does not mean that one open source solution is more insecure than others .
• Open source snippets , with possible security vulnerabilities are also often used in proprietary software solutions .
• With a premium open source model like Liferay DXP , the rapid closure of possible security gaps are taken care of .
• With high levels of transparency , security vulnerabilities are usually communicated clearly and early and made public .
This means dangers approaching can be seen . This is not the case with many proprietary software solutions , where security gaps are repeatedly closed , but these are only communicated sparingly .
# 5 Innovation
Most open source projects are based on vital communities , and the desire of many to make their developments and ideas available to the general public . This is not only an idealistic approach , but also ensures a high pace of innovation in open source projects .
Because with the funds , developments are mainly financed on the system . Even most paid open source systems , such as Liferay DXP , do not rely on licensing costs , but on subscriptions for certain services to keep the platform vital and fit .
This financing model is usually not only cheaper than with proprietary software solutions , it also does not tie up the capital in expensive licensing costs in the long term , because it can also adjust development costs depending on the business situation or growth plans .
# 4 Security
Where many people are involved , for example , there are 190,000 developers active in the Liferay community , the best ideas always emerge . And customer experience also benefits from this .
The digital experience in particular is developing so dynamically that businesses can always benefit from rapid innovations with an open source system as the backbone of CX .
To conclude , customer experience has gained increasing attention in the Middle East , driven by several factors .
No IT system is infallible , regardless of whether it is open source or proprietary software . And time and again , security gaps in software systems can cause major damage . The more companies offer digital services in the next few years , the greater the number of IT attacks will increase .
Moreover , in a region where data privacy and security concerns are significant , this aspect becomes crucial .
Alongside this , there is also an increase in the adoption of open source in implementing customer experience strategies across organisations and countries in the Middle East . By leveraging open source for seamless customer experiences , organisations in the Middle East can benefit from cost advantages , customised solutions , and enhanced security while delivering exceptional journeys that align with regional preferences and requirements . p
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