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Sertan Selcuk , VP of Sales , Middle East , Turkey , Africa and Pakistan , OPSWAT

Describe your current job role and business model ?

Sertan Selcuk leads and manages the sales team and creates and executes sales strategies to generate revenue and drive business growth . He is responsible for developing and maintaining client relationships with key regional accounts and identifying new business opportunities to expand the company ' s presence .

OPSWAT ' s business model revolves around providing cybersecurity solutions to help organisations prevent , detect , and respond to advanced cyber threats . The company offers a range of products and services , including secure access and network security , data sanitisation , and threat intelligence .

What are the strengths that you bring to this role ?

Cybersecurity is an area of expertise that requires enthusiasm alongside business experience and academic knowledge . Sertan has always looked at his job as his biggest hobby . He believes leadership , industry knowledge , and communication with business partners and customers are key strengths he brings to his role .

Please describe expectations and pain points of customers ?

Customers require comprehensive , tailored solutions that are easy to use and deploy without sacrificing superior protection against advanced cyber threats . These expectations are driven by a variety of pain points , including a lack of cybersecurity skills , growing regulatory scrutiny , and difficulties associated with digital transformation , such as the emergence of new threats .

Which technologies can make a difference to end customers ? innovative solutions , channel partners can establish long-lasting

relationships with customers .

Which aspects of your job role are rewarding , which challenging ?

The most rewarding aspect of Sertan ’ s role is meeting and exceeding

sales targets , deepening relationships with customers , and delivering innovative solutions that enhance overall business success . The ability to positively impact customer satisfaction and loyalty can be personally fulfilling .

The role also has challenges , including navigating complex decision-making processes , addressing customer objections , and adapting to evolving customer needs . Staying up-to-date with industry trends , keeping communication channels open , and a comprehensive understanding of the customer base is crucial to overcoming these challenges .

How do you like to de-stress off work ?

Sertan loves the Al-Qudra bike track . He enjoys setting off early in the morning , riding a bike for 80 – 100 km , watching the sunrise alone in the desert , and being alone with nature . He also believes that the best way to relieve stress is to walk . Each day , he walks 5 km on a track that he sets near his house .

Two cybersecurity technologies that can make a significant difference to OPSWAT ' s customers in the METAP region are Deep Content Disarm and Reconstruction , CDR and Multiscanning .

How can a channel partner disrupt the regional market ?

A channel partner can gain a competitive position by adopting a multi-pronged approach . This includes focusing on specific vertical markets , offering bundled solutions , providing value-added services , investing in training and support , and staying up-to-date with the latest cybersecurity trends and innovations . By investing in training , staying ahead of the curve and offering

In the coming years , time-off in the digital world may transform through the increasingly prevalent remote work opportunities and personalised wellness experiences . p

Cybersecurity is an area of expertise that requires enthusiasm alongside business experience and academic knowledge .

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