CASE STUDY
Emirates . It is an open platform to work with , where every entity has something to offer about improving efficiency , sustainability , deploying technology . So that is what the centre is about ,” continues Al Redha .
While Ebdaa is purely an Emirates innovation hub , it is accessible to technology suppliers and technology startups . It is meant to be a platform where people are openly discussing and interacting with technology , for universities to connect with for research , and to convert ideas into practical applications .
One of the leading-edge innovations under development at Ebdaa is the recognition of sign language by robots and the conversion into speech or text . Another futuristic prototype being developed on the drawing board is the usage of hydrogen to support future aircraft .
While being a centre of innovation for the youth and the industry community , Al Redha also emphasizes on the need for the idea to be workable . “ Any idea will need to be sustainable , must be supported , and must be workable Not every idea is eventually going to come into implementation . But at least , it is a place where we are given opportunities to discuss these thoughts and see which one is going to make it real deep .” technologies need to be able to deliver in fraction of time , with same functionality and lower cost .
The introduction of extended reality for air crew training and onboarding of new employees helps to make them more comfortable and familiar with their workplace when they join , in the same amount of time or less .
To boost the benefits from these new technologies , Emirates is also introducing artificial intelligence with its extended reality applications . This will help to better analyse customer data and help to further enhance customer experience .
One of the most innovative and disruptive usages of technology by Emirates is development of its touchless , walk-through experience for passengers at the airport . Scheduled for launch sometime in 2024 , passengers will walk through a special corridor path for immigration and other clearances . Passengers walk-though and their physical appearance is verified against stored data in an efficient and seamless manner .
“ Adopting this kind of thing , came through collaboration between us and the various teams and various suppliers , and taking an idea and trying to see how we can transform it into reality ,” says Al Redha .
Another example of the lead that Emirates is taking versus other airlines , by leveraging the most optimum and available technologies , is the usage of extended reality and immersive experiences , for the induction training of the air crew and onboarding of new employees into the Emirates Group .
Under development is the added haptic experience that the aircrew will have of lifting heavy versus light objects , hot versus cold surfaces , pulling out a galley trolley . This gives them a true feel of the working experience .
By going through these immersive experiences beforehand , the onboarding time of the crew and other employees is reduced , helping them to get productive in a shorter duration of time .
“ This is the immersive technology that we are planning to use for our cabin crew in the future where we are demonstrating augmented immersive reality . This where we are going to really deploy technology ,” says Al Redha .
Selection of technologies
For Emirates , it is not a matter of selection of a single technology for a single purpose , it is multiple considerations . Technologies need to be considered for their cost , duration of time , and their abilities . New
Al Redha also points out that these initiatives by Emirates are aligned with the guiding vision of the country ’ s leadership , where the objective is for all services to be customer oriented .
“ To provide seamless , fast , quick responses and transactions , we are trying to really enhance that level . We are trying to minimise the interactions , make it more dependent on the passenger , but not lose the human touch ,” Al Redha explains .
Emirates has built its exceptional airport and travel passenger experience on the basis of careful selection and evaluation of technologies .
EMIRATES HAS BUILT ITS
EXCEPTIONAL AIRPORT AND TRAVEL PASSENGER EXPERIENCE ON THE BASIS
OF CAREFUL SELECTION AND EVALUATION OF
TECHNOLOGIES .
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