CASE STUDY
KASCO Group , a leading conglomerate that specializes in oil and gas trading , shipping and marine services , has used Avaya technology to create a connected environment that enables real-time communications between its global fleet of 16 vessels and its new headquarters in Dubai .
The solution , based on Avaya unified communications technology , delivers seamless collaboration across the business and with outside organisations such as ports authorities , resulting in a significant improvement to shipping and logistics delays .
The Avaya solution delivers a full-featured unified communications platform implemented and managed on-premises . It enables KASCO to not only record and document calls made across the platform for later analysis , but also delivers a single app for voice , video , messaging , conferencing , and a calendar — all available on any device , in any location .
This has helped KASCO to realise short-term efficiencies in terms of real-time collaboration , while also delivering the data that the organisation needs to make long-term improvements to its operations .
“ Providing timely and accurate information on shipping timelines to our customers is a major challenge in our industry as a whole . Some things , such as the weather , are simply outside of our control . However , we are now able to rapidly exchange information between our headquarters , our vessels , and ports authorities ,” said Eng Haider Ali , Real Estate Executive , KASCO Group
Any updates to the timetable can now be communicated quickly to KASCO customers . This in turn enables them to run their businesses more effectively .
The solution has also enabled collaboration between the 16 vessels – meaning they can forward information to each other as needed . Overall , this has created a well-oiled machine in the KASCO business
What is more , the solution was implemented without disrupting KASCO ’ s existing , business-critical communications capabilities .
“ Naturally , we need to be in constant contact with our vessels and various authorities around the world . Any lapse in communication could represent a businesscritical risk . With Avaya , we were able to seamlessly add these new capabilities without it impacting our current environment ,” said Ali .
Nour Al Atassi , Vice President Service Providers , Avaya International , adds , “ KASCO Group is a vital company that provides specialized solutions to many sectors in the region , meaning the success of this project was non-negotiable . We are proud to have supported the
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