CASE STUDY opportunities are ahead of us . This means removing departmental obstacles across finance , operations , logistics and demand planning ,” explains Rabih Madi , Chief Operating Officer , Madi International .

Madi International needed to have real-time data and real-time insights across its operations . At the same time , Madi International had objectives to become more efficient as an organisation , so it wanted to automate a lot of its manual tasks , in other words , to do more with less .

Most importantly , Madi International did not want multiple pieces of software . It wanted a single system to connect its operations .

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Madi International covers a variety of recognised brands , refits , professional training , beauty concepts and ground-up developments , catering to customer needs and aims to be the trendsetter in the beauty industry .

Madi International is in the B2B beauty business , primarily distributing over 70 cosmetics brands to salons and spas , as well as retailers , pharmacies and department stores . Madi International is also a services company , offering training and workshops on the latest techniques for the products it offers . With over 25,000 SKUs , having the right product , in the right place , at the right time is crucial for its business .

“ As an integrated suite , Oracle NetSuite appealed to us the most . Plus , being cloud-based , it would help teams to collaborate , and support us to stay focused on strategy , execution and delivering growth ,” points out Madi .

Oracle NetSuite perspectives

“ Depending on which stage they are in their growth journey , there are multiple factors that may encourage SMEs to adopt a cloud-based ERP system such as NetSuite ,” says Hossam Refaat , Senior Director MEA , Oracle NetSuite .

Recently established , fast-growth businesses may have reached a point where they have collected a patchwork of different systems – or Excel spreadsheets – to manage whole departments or processes . As their finances , customer base and operational complexity grows , data gaps appear .

Headquartered in Dubai , Madi International operate across UAE , Qatar , Saudi , Oman and Bahrain , which also adds a layer of complexity to its business . Prior to adopting Oracle NetSuite , Madi International was scaling its operations fast . It needed a cloud-based business management solution to keep up with its pace of change , and to help connect the dots across different departments .

Growing pain points

Previously , Madi International used an on-premises system that required them to manage five different servers , making it difficult to operate across countryborders . It was not adaptable or customisable , and it meant various departments were working from disconnected information .

“ My job is to make sure our house is in full working order , so Madi International can face whatever challenges and

These pockets of siloed data mean that without connected and accurate information from sales , inventory management may suffer , while not having the latest information from accounting can trigger a ripple effect on everything from marketing budgets to future strategy .

SMEs need one source of information that contains accurate , real-time data . By automating core business processes , Oracle NetSuite helps break up information logjams , supports staff to make better decisions more quickly and frees up their time to work on more high-value exercises like helping the business grow even faster .

As SMEs expand into multiple countries , geographies , and subsidiaries , they must ensure systems are able to support and enhance their new business models , deal with added layers of complexity such as multiple currencies and tax

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