CASE STUDY regimes and provide cross-department visibility across the business .
Oracle NetSuite helps growing SMEs operate more effectively , with a single , integrated suite for managing accounting , order processing , inventory management , production , supply chain and warehouse operations .
Implementation
Madi International decided to work with a local Oracle NetSuite partner on the implementation . An important step in this journey was the consultation – to map its objectives to critical processes required to run the business . This allowed Madi International to identify where it could add more structure and automation across its processes , and benefit from best practices built into Oracle NetSuite .
Expectations from Oracle NetSuite cloud suite
• With over 25,000 SKUs , having the right product , in the right place , at the right time is crucial for its business .
• As an omnichannel business , it is critical to allocate inventory across trade channels and to see where there are gaps .
• Prior to adopting Oracle NetSuite , Madi International was scaling operations fast .
• Madi International needed a cloud-based business management solution to keep up with its pace of change .
• Madi International needed to have real-time data and real-time insights across its operations .
• Madi International had objectives to become more efficient as an organisation , so it wanted to automate its manual tasks .
• Madi International did not want multiple pieces of software . It wanted a single system to connect its operations .
Moving forward , Madi International is using NetSuite Accounting and Financials . The finance team is now able to input transaction data faster , given greater visibility across its subsidiaries , given more structure to finances , and helped them to close the books faster .
NetSuite Planning and Budgeting helps Madi International plan for multiple scenarios and outcomes over the next one , three or five years , and helps us to see the business could make improvements to maintain its growth trajectory . it makes us more efficient in delivering them to the market ,” reflects Madi .
Moving forward
Madi International has been operating for over 30 years , and is continuously learning and improving . Change is the only constant . The business was not born a digital company , but the IT department is now called the DT or digital transformation department , which shows the mentality and the need to be at the forefront .
Hossam Refaat , Senior Director MEA , Oracle NetSuite
Madi International is also using NetSuite Demand Planning and Inventory Management , which helps to ensure that everything from nail polish to massage beds are where they need to be .
All new employees now go through Oracle NetSuite onboarding and this is a critical skill . Madi International has different training programmes for different functions .
“ As an omnichannel business , it is critical for us to correctly allocate inventory across our trade channels and different markets , and to see where there are gaps ,” says Madi .
When the pandemic impacted regional businesses , and salons were forced to close , Madi International adopted NetSuite SuiteCommerce . This helped to quickly pivot into an online business .
To move in this direction , Madi International made small design changes to its website . They already had inventory data in NetSuite , including product images , descriptions and prices . So it was possible to open a new sales channel without having to integrate with additional third-party platforms or marketplaces .
“ Having all of these departments running on one platform , from the same data , is critical . Oracle NetSuite does not make our shampoos better , but
The finance team learns specific skills and features , as does the inventory and marketing teams . Madi International is also a deep user of the Oracle NetSuite Learning Center , which they refer to in order to deepen their knowledge and familiarise themselves with new feature updates .
Madi International wants to be a leader , not a follower . Fortunately , all the departments that use Oracle NetSuite realised the opportunity it could bring to be more productive and collaborative . Once a month Madi International runs an internal webinar for employees across different countries to highlight a particular feature or process in Oracle NetSuite that it want to be more productive with .
“ Change management is tricky but essential . You must bring people outside of their comfort zone in order to improve and benefit from a more efficient way of doing things ,” says Madi . p
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