On the lighter side of things , we ask the industry experts what makes them tick . . . .

Eduardo Garcia Riano is the Chief Product Officer of GGtech , a tech company in the entertainment industry , focused on gaming and esports .

What are the strengths that you bring to this role ?

As an Aerospace Engineer , Eduardo brings his analytical skills to the role , on top of his managerial skills developed in his last 20 years of professional experience . Additionally , his former professional experience as WW Head of Gaming Sponsorships at Amazon Ads gave him the capability to develop and apply the gaming strategy worldwide .

He delivered several initiatives , many of them built from scratch , to more than 17 countries in 4 regions . His skills are in service of developing and scaling GGTech ’ s products and businesses around the world .

Please describe the expectations and pain points of customers ?

GGTech ’ s customers are gamers , and they expect the best gaming products tailored to enhance their gaming experience . Gamers are very demanding . When a person decides to invest their free time in gaming , they are deciding not to invest in other formats of entertainment , so they expect the best quality and experience in exchange for their dedicated time .

The most challenging part is keeping the pace in esports . The esports industry is still in consolidation , and everything changes rapidly .

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